I'm very interested in this as well. Terminating legacy programs are not easy, change in general is not easy. I think in this case you cannot over communicate. Can you create a short video on the new strategic direction (from you and others that were involved in the planning process), why it's important, etc. and then post on YouTube? It's doesn't need to be super fancy. You can also put links to it on your website, include in emails, social media sites, etc.
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Eva Montgomery
Cadmium CD
Woodstock IL
4434210059
Original Message:
Sent: 02-05-2016 16:12
From: Beth Yoke
Subject: Communicating to Members about a New Strategic Plan
My organization's Board of Directors is working on a new strategic plan for the organization. This new plan will be a significant departure from the past, and will necessitate a re-alignment of the organization, including sunsetting legacy programs that are much loved by a segment (11%) of the membership. Does anyone have advice about how best to: 1) communicate the new plan to members (we're a national org, so members are spread around the country), or 2) facilitate a smooth transition away from legacy programs towards new ones--how best can we sunset programs in a way that is respectful of members and doesn't anger people? Board members have been blogging updates about the strategic planning process as it's progressed, but most members don't pay attention until something big happens, like when their favorite committee is terminated. Thanks for any advice you can provide and have a great weekend!
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Beth Yoke CAE
Executive Director
Young Adult Library Services Association
Chicago IL
(312) 280-4391
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