Schedule
1:45-2:00pm Registration
2:00-2:30pm Solutions Network Time (Spokes meeting in Milwaukee: Online Education, Marketing/PR, Industry Partner, Membership, Fundraising and an open table to discuss any topic of interest)
2:30-4:30pm Educational Program with Tom Morrison
4:30-5:30pm Reception
How to Get Members to Scream Your Name and Beg For More
Associations and members are seeing market disruption all around them. Trends, technology and habits are having a bigger impact than ever on membership and bottom lines. The question is, “Are you embracing it, or ignoring it?” In this energetic session, Tom Morrison will unpack the chaotic trends coming at associations and the 10 keys to maximizing member value, member engagement and building revenues in the midst of disruption. As Tom always says…”Maximizing Member Engagement Solves EVERYTHING.” Join us to explore topics such as:
- The keys to recruiting members
- The keys to engaging them in your programs
- How to choose and build non-dues revenue programs
- How to create a culture of innovation in your Board
- The key metrics you need to be following to make change effective and timely
- How to reach the younger generation for volunteerism & membership
This session is highly informative and motivating on making change that will push your association into the future.
About the Presenter
Tom Morrison is a 1990 graduate of Florida State University with a B.S. in finance. He began his career in association management in 1995 as an executive vice president hired to assume the role of CEO of the Florida Automotive Industry Association. In late 2005, Tom was hired by the Metal Treating Institute as executive vice president to assume the role of CEO in 2008. Tom has been instrumental in helping MTI drive growth in their member value proposition, trade show, annual conferences, online technical training, and use of technology. Through Tom’s leadership, MTI’s net worth has grown over 1,000% since 2006.
Tom is active in the Florida Society of Association Executives, Council of Manufacturing Executives, and American Society of Association Executives. In 2012, due to peer recognition of Tom’s professionalism, business innovation, and passion, he was named the FSAE Association Executive of the Year.
In 2015, Tom achieved one of his life long dreams by becoming an author of a new ground breaking personal development book called, How to Get People to Scream Your Name and Beg For More.
Location
Best Place at the Historic Pabst Brewery
901 W. Juneau Avenue
Milwaukee, WI 53233
Parking
Two-hour metered street parking is available on Juneau Ave. Alternatively, the parking structure across the street offers parking at $1 per hour.
Accommodations
Rooms are available at the Hilton Milwaukee City Center for $99/night. Book online or call the hotel at 414.935.5940 to place your reservation.