It took me awhile, but I've landed in my perfect job! For me, anyway. I started my marketing company decades ago. It's always been rewarding to develop marketing plans and strategy...and witness results when it's implemented. But it got even better in the last ten years or so, when my company began focusing entirely on what we do best: research, marketing strategy, and metrics. We partner with others to do the creative. And we zero in on research (assessing your market today) and marketing plans (the strategy to achieve goals) and metrics (your scoreboard that let's you know how you're doing along the way). Yup, it's perfect for me!