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When Your Opportunity Comes, You Have to Be Prepared to Jump

By Kristin McGuine posted 02-16-2023 09:12 AM

  

When Your Opportunity Comes, You Have to Be Prepared to Jump

This article is written by Adam Albrecht, Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is
the human mind. He is the author of the book, What Does Your Fortune Cookie Say?

Don't miss Adam's presentation, Become the Greatest Influence on Your Own Life, at WSAE's FOCUS on March 2!

This article is published in final print issue of VantagePoint magazine. (You must be logged in to wsae.org to access VantagePoint magazine online.)

         

Every opportunity has a time constraint. If you don’t jump, you miss out. You have to be ready and willing to act when the chance comes along. Which means that before the opportunity arrives you have to prepare yourself.

The start-up opportunity

I had thought a lot about starting my own business over the course of my career. Then one day an opportunity came my way. A former client called me and  encouraged me to start my own advertising agency so that we could work together again. Two hours later another former client called me with the same conversation.

After checking my office for candid cameras and Ashton Kutcher, I realized I wasn’t being punked. The opportunity to start my own business had arrived. I quickly arranged phone calls and meetups with other former and potential-future clients. I discovered there was great interest in what I was planning to do. And Morris Day told me this was the time.

So I jumped. I launched the advertising and idea agency, The Weaponry. I have been growing and improving it, and preparing for new opportunities ever since. The key was that I was ready to roll when the opportunity pulled up and asked if I wanted to get in.

The opportunity party

The COVID-19 crises and the economic fallout have created unprecedented opportunities. Great businesses in many categories have disappeared during these unusual times because they weren’t prepared for this storm. But the storm will pass.

For the vast majority of the businesses that have failed, the issue was a short-term demand issue. And those ready and willing to step in and fill the demand on the other side will find the opportunity of a lifetime. And I don’t mean television for women.

The health and economic crisis of 2020 has also created amazing new opportunities. Did you own a face mask before this year? Have you ever seen so much plexiglass? Or hand sanitizer? Or stickers on the ground saying "Stand here?" 

There are new needs that are not being met yet (like perhaps the 2-yard stick). There are also new wants. Like the want to be connected to others. To socialize. To get away from home and still feel safe. To exercise in a nonfrightening way. To laugh more. To watch sports with a community. Take on any of these opportunities now
before someone else does.

Hot and cold

Remember that hot coffee and hot chocolate are only hot for a short time. The same holds true for ice-cold beer and ice-cold lemonade. If you don’t drink them quickly the opportunity to enjoy their perfect state passes you by. 

Key takeaway

Prepare yourself to take action before opportunities come along. Read, train, learn, network, save and build up your confidence so you are ready to take action
when your time comes. Then don’t dilly or dally. Don’t miss your opportunity. Jump! Make things happen. Find your happiness, your money, your purpose, your calling. And do it quickly. Before the opportunity slips away.

   

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