Digital Transformation Requires a Culture Reboot

By Sherry Budziak posted 09-11-2017 09:30

  

culture.jpgYou recruit the top talent. You invest in the latest technologies. You update procedures. Yet, you struggle to maintain your current market position.

That may be a sign your culture needs modifying.

Organizational culture reflects an entity’s deepest and most tightly held beliefs and values. Often, they have been shaped over years, even decades. And this deeply entrenched culture may have played a considerable role in the organization’s ability to succeed.

But as times change, business models and cultures must evolve.


Effecting Cultural Change

At .orgSource, we believe that to realize your business goals, boost brand recognition and increase value to customers, you must ensure all your assets—people, processes and systems— are in synch. If one is out of alignment, it is extremely challenging to deliver consistent value to customers. The key to this alignment is establishing an efficient and effective organizational culture.

Our focus is on improving organizational performance through digital culture—a way of thinking that weaves technology into the basic fabric of how you do business. Technology is no longer seen as an isolated transactional tool. By aligning the right technology with the mission and vision of an organization, powerful and impactful change occurs.

We believe leadership is what enables cultural change. It is the job of leaders to stimulate and tap into staff’s desire for change, to promote continuous improvement and evolution in the way they work, and make this transformation a reality.


Creating a Path Forward

.orgSource guides and supports organizations on how to most effectively institute culture change. We do this through our Technology Advancement Process. It is a customizable, multi-phased initiative that provides each organization the ability to determine the pace and degree of support they receive from .orgSource. Components include:

  • The Technology Assessment Tool©, which measures an organization’s readiness for change across seven domains: strategy; decision making; innovation; people/skills/culture; processes/operations; technology/systems; and metrics/analytics. The resulting action plan sets the stage for successful digital transformation.
  • Senior management team strategy sessions to determine a vision for technological change, and necessary requirements for success.
  • Group workshops, consensus building and change management processes to further refine the digital strategy and priorities.
  • A multi-year roadmap to guide technology investment and digital transformation.

Depending on the organization’s needs, other inputs to this plan will include an assessment of current capabilities, voice of the customer information, and input from governance.

Our sister company, .orgCommunity, has developed the Solutions Day conference that will address creating an innovative culture. On Sept. 14 in Downers Grove, keynote speaker Jamie Notter will speak on “Turning Workplace Culture into a Tangible Business Tool.” Notter, a founding partner at WorkXO, will explain how to intentionally shape your culture to drive business results. He will share research, some case studies (including some associations), and practical tips you can use to start leveraging culture for real results.

Increase the likelihood of a successful cultural change and enable organizational transformation. Sign up for Solutions Day or contact us to learn more about assessing your readiness for digital transformation. 

Sherry Budziak is CEO of .orgSource and co-founder of .orgCommunity. She may be reached at sherry@orgsource.com.

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