From VIP clubs to fancy swag and tiered pricing, the tactics to win members’ hearts are only limited by imagination. When the economy, technology, or social disruption, like the pandemic, threatens to come between us and our reason for being, a little panic is understandable. But before you load on the giveaways and short-lived solutions, make sure that the fundamentals for a strong membership initiative are in place.
Put Technology First
In the era of Match.com, lots of relationships start online. The communication between your association and its members is no exception. More often than not, your website is the venue for your first date. If that initial ...