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Association Sales Training?

  • 1.  Association Sales Training?

    Posted 11-17-2017 14:52
    Does anyone have a good lead on a speaker, facilitator, or consultant that provides sales training specific to the association market? We need help selling memberships, not vacuum cleaners. Thanks.

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    Eric Lanke CAE
    President and CEO
    National Fluid Power Association
    Milwaukee WI
    (414) 778-3351
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  • 2.  RE: Association Sales Training?

    Posted 11-21-2017 15:54
    Hi Eric,

    I have had good results working with Jodie and her talented team at McKinley Advisors in the past on membership initiatives (more focused on membership marketing,campaigns and our member model).

    I have also partnered with Marketing General Inc. (MGI) on specific membership recruitment campaigns focused on North American new member recruitment, achieving almost 4% in our first year. Again, this was a more holistic approach to our membership marketing strategy focused mostly around segmentation.

    A third option I have a bit more limited experience with regarding sales in the trade show/annual meeting sponsorship space with good results has been Naylor Association Solutions. It looks like they also offer services around membership sales.

    One last option (and shameless plug/full disclosure, I recently began working here) would be Cultivate Advisors or Brew Your Skill, depending on if you are looking for a one time event or longer term skill training/coaching. While focusing primarily on small businesses, Cultivate has seen some great success with several association clients in growing both annual conference attendance and membership metrics. I could connect with you further if that was an option you would like to explore.

    I believe any of these options will be able to help with membership sales. I think it just depends if you are looking for more of a programmatic approach or staff/volunteer leader development approach.

    Hope this helps!

    Regards,

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    Tracy Holmes, CAE
    Business Advisor | Cultivate Advisors
    414.469.8153
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  • 3.  RE: Association Sales Training?

    Posted 11-27-2017 10:17
    We've used Jim Durland from ChamberMax/Membership Monday.  His training is specific to membership, both associations and chambers. https://membershipmonday.com/about/

    He is based out of Washington State, but does a lot of conference calls and webinars. His number is 206.399.7026

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    Kim Burns CAE
    Vice President of Membership
    Wisconsin Restaurant Association
    Madison WI
    (608) 270-9950
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