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Topic: How Do Business Acquisitions Affect Membership? 

1.  How Do Business Acquisitions Affect Membership?

Posted 10-12-2017 16:46
Hi All:

I've become interested in the trend of business acquisitions and mergers in the U
.S. and I'm currently researching how trade associations are handling membership fluctuations when companies keep consolidating within an industry.

How is this accelerating trend affecting your association--membership or otherwise? 

What strategies do you recommend when the membership is declining due to one industry company merging or acquiring another? 

Thank you!

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Erica Halmstad
Association Marketing Manager
National Fluid Power Association
(414) 510-2883 c
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2.  RE: How Do Business Acquisitions Affect Membership?

Posted 10-18-2017 16:10

Great question & concern.

For our industry here in Wisconsin, there isn't really an issue as we have very few bowling centers of the demographic that acquisition will impact membership.

It is, however, a very big issue to other state associations with a large concentration of larger centers owned by big companies.  This is because of how our national association (Bowling Proprietors' Association of America) handles large corporate ("chain") centers.  I know my colleague in Illinois has struggled with this issue over the past couple of years.

Probably too much to try to explain here, but I'd be happy to have a phone conversation if you would like to give me a call. (Or maybe we can catch up and discuss at the upcoming Innovation Summit in Madison.)

Yvonne



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Yvonne Bennett CAE, SHRM-SCP
Executive Director
Bowling Centers Association of Wisconsin
Pewaukee WI
(262) 783-4292 (101)
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