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How Do Business Acquisitions Affect Membership?

  • 1.  How Do Business Acquisitions Affect Membership?

    Posted 10-12-2017 16:46
    Hi All:

    I've become interested in the trend of business acquisitions and mergers in the U
    .S. and I'm currently researching how trade associations are handling membership fluctuations when companies keep consolidating within an industry.

    How is this accelerating trend affecting your association--membership or otherwise? 

    What strategies do you recommend when the membership is declining due to one industry company merging or acquiring another? 

    Thank you!

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    Erica Halmstad
    Association Marketing Manager
    National Fluid Power Association
    (414) 510-2883 c
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  • 2.  RE: How Do Business Acquisitions Affect Membership?

    Posted 10-18-2017 16:10

    Great question & concern.

    For our industry here in Wisconsin, there isn't really an issue as we have very few bowling centers of the demographic that acquisition will impact membership.

    It is, however, a very big issue to other state associations with a large concentration of larger centers owned by big companies.  This is because of how our national association (Bowling Proprietors' Association of America) handles large corporate ("chain") centers.  I know my colleague in Illinois has struggled with this issue over the past couple of years.

    Probably too much to try to explain here, but I'd be happy to have a phone conversation if you would like to give me a call. (Or maybe we can catch up and discuss at the upcoming Innovation Summit in Madison.)

    Yvonne



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    Yvonne Bennett CAE, SHRM-SCP
    Executive Director
    Bowling Centers Association of Wisconsin
    Pewaukee WI
    (262) 783-4292 (101)
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