Hello WSAE:
Big news too share, GSM Consulting is adding Focus Marketing services for companies interested in growing their Hispanic and LATAM (Latin America) segments. The Hispanic market – 61 million strong or 18% of the population – represents the nation's second largest racial/ethnic group. By 2050, one out of every four Americans will be Hispanic.
I believe most organizations and brands are interested in gaining a larger share in this market but my question for your strategy – How are you instilling confidence? How are you positively impacting the Hispanic community? How are you earning trust? Understand your product's mission cannot be to only make money (sales).
Diversity nugget of the month: I wrote this article for my HR professionals and recruiters on the topic of "Increasing Diversity Post-Pandemic." Increasing Diversity post-Pandemic (gsmdiversity.com) Here is a sneak peek, "Another point to recognize is that diversity in leadership helps those who have been historically disenfranchised to build self-esteem and confidence. Being able to see someone who looks like you in leadership is psychologically powerful and motivating."
PS: I am offering a complimentary one-hour training session. If you are interested in winning, email me to be entered. I will draw a winner on Friday, June 18th.
Gus S. Martinez
GSM Consultng LLC | Founder
gus@gsmdiversity.com | 414.316.0926
www.gsmdiversity.com
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Gus Martinez
Founder/Owner
GSM Consulting
Milwaukee, WI
414.316.0926
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