Join WSAE Tuesday, September 15, from 9:30 am-12:30 pm CT for a Virtual Workshop, "Tactics for Sponsor and Exhibitor Engagement (and Results!) in Challenging Times." Even in the best financial times, generating non-dues revenue is an essential activity for every association, and your sponsors, exhibitors and advertisers are savvy buyers with high ROI expectations. Association professionals in charge of selling and managing these relationships often have limited sales experience, and sales is not typically their favorite hat to wear. Add COVID-19 to the mix, and financial uncertainty, staff layoffs and possible deep marketing budget cuts make the sales process more difficult than ever.
This interactive workshop is geared toward professionals who need to fine tune their sales approach, understand the latest trends and expectations from the advertiser, sponsor and exhibitor community, and learn how active listening and being empathetic can help those relationships for the short and long term.
At the end of this session you will be able to:
- Craft, discuss and act on the unique value proposition your association has to offer
- Align your offering with what advertisers, exhibitors, and sponsors expect in return for their investment, and understand how to pivot and offer creative new options that fit reduced marketing budgets
- Ensure your website and collateral fully support your sales efforts
- Better prioritize your actions for a bigger topline result
Additionally, you will walk away with checklists and other sales tools for your next pitch!
This workshop is worth three CAE credits, but note that space is limited to the first 25 registrants.
More information can be found here:
https://www.wsae.org/events/virtual-workshop------------------------------
Kristin McGuine
Graphic Design & Marketing Communications, VantagePoint editor
AMPED Association Management
Middleton WI
(608) 251-5940
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