Beyond Association Silos: 10 Tips to Redesign Conference and Learning Strategy

When:  Feb 27, 2018 from 12:30 PM to 01:30 PM (CT)
This webinar is designed for CEOs and Executive Directors in a team-based, learning approach with key staff who lead conferences, professional development, content/publications, IT, marketing and member services. Through aspects of design thinking, explore ways to collaborate beyond silos, develop actionable scenarios and break the cycle of “this is how we’ve always done things”. Today’s learning formats must be timely, accessible, relevant to job duties while solving problems and driving professional competencies. Think beyond the traditional conference and webinar formats to redesign a roadmap for your learning portfolio. Implement innovations that meet members at their point and time of need. 

  • Explore the reliance on traditional learning/conference models as primary non-dues revenue sources. 
  • Assess the issues behind poorly attended workshops and limited users in online learning platforms that reach a small percentage of total membership annually, but cost valuable time, energy, staffing and financial resources.
  • Shift resources and staffing to focusing on application of knowledge through competency and skills development to impact the professions you serve.
Presenter: 
Tracy Petrillo, EdD, CAE serves as CEO for the Academy of Integrative Health and Medicine, a start-up interprofessional medical society and as a principal consultant for Entangled Solutions. Dr. Petrillo is a nonprofit executive and thought leader in the areas of adult learning, digital credentialing, educational technologies, and leadership development. She was the former Chief Learning Officer for EDUCAUSE serving the global higher education community. Dr. Petrillo is a certified association executive (CAE) who was awarded the highest national honor, the 2016 Professional Performance Award, by the American Society of Association Executives and was named a Changemaker by MeetingsNet magazine. Tracy’s articles have appeared in CalSAE’s, The Executive, the Institute for Credentialing Excellence, ICE Digest and on LinkedIn. She speaks nationally to nonprofit, medical, corporate and higher education audiences and advises educational strategies that achieve agile, impactful workforces and create member value. A lifelong learner and active volunteer, Tracy recently completed her doctorate in educational leadership with a specialization in human resource development and serves as current Chair of the ASAE CAE Commission.
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Message from the 2024 Women's Forum Subcommittee Chair

Caley Mutrie, CAE, IOM

The WSAE Women’s Forum is excited to present its third annual conference: Leading Out Loud. This conference will unite women and allies in the association, nonprofit, and hospitality industries. 

Terry Pearce coined "Leading Out Loud" in his 1995 book Leading Out Loud: Inspiring Change Through Authentic Communications. When we lead out loud, we communicate authentically from the inside out. And that's what the 2024 WSAE Women's Forum is about - bringing our authentic selves together for a day of sharing, listening, learning from each other's wisdom and experience, and creating genuine connections. 

When we lead out loud, we use our voices to create opportunities and shift perspectives. When we speak up and take risks, we free ourselves of limiting societal norms and the roles we've absorbed throughout our lives and careers from gender stereotyping. As aspiring and seasoned leaders alike, it is our responsibility to ourselves and each other to stop downplaying our experiences and opinions and support and inspire each other to find and raise our voices. 

Building on the success and learnings of the 2022 and 2023 Women's Forums, this year's Forum will focus on leadership and career development, expanding our influence as leaders in our communities, becoming more assertive in our communications, leveraging the mentor/mentee relationship for personal and organizational benefit, learning from each other how to handle complex and challenging situations that confront us in our professional lives every day, and the importance of wellness, managing stress and caring for ourselves.

This year's Women's Forum will create space for consequential discussions, motivating us to tap into our unique inner voices and raise them for personal and collective benefit in the workplace, our homes, our communities, and our hearts and minds. This year's program is a day-long conversation between our presenters, facilitators, and you. So, ask your questions and share your experiences and successes as we inspire each other to raise our voices and lead out loud. 

Don't wait! Please register today and plan to join us for what will be an engaging and much-anticipated program!