Virtual Workshop: Tactics for Sponsor and Exhibitor Engagement (and Results!) in Challenging Times

When:  Sep 15, 2020 from 09:30 AM to 12:30 PM (CT) 
Join us!

Tuesday, September 15, 2020
9:30 am-12:30 pm Central Time
Zoom 
$200 Member / $250 Mon-member
CAE Hours: 3
Limited to 25 participants.

Even in the best financial times, generating non-dues revenue is an essential activity for every association, and your sponsors, exhibitors and advertisers are savvy buyers with high ROI expectations. Association professionals in charge of selling and managing these relationships often have limited sales experience, and sales is not typically their favorite hat to wear. Add COVID-19 to the mix, and financial uncertainty, staff layoffs and possible deep marketing budget cuts make the sales process more difficult than ever.

This interactive workshop is geared toward professionals who need to fine tune their sales approach, understand the latest trends and expectations from the advertiser, sponsor and exhibitor community, and learn how active listening and being empathetic can help those relationships for the short and long term.

At the end of this session you will be able to:

  • Craft, discuss and act on the unique value proposition your association has to offer
  • Align your offering with what advertisers, exhibitors, and sponsors expect in return for their investment, and understand how to pivot and offer creative new options that fit reduced marketing budgets
  • Ensure your website and collateral fully support your sales efforts
  • Better prioritize your actions for a bigger topline result

Additionally, you will walk away with checklists and other sales tools for your next pitch!
 

Presenters

Carrie_McIntyre-01.pngCarrie McIntyre, Customer Experience Officer, The Wyman Company
Carrie is one of those unique individuals that loves sales (in spite of some painful experiences). She has sold for and to associations, as well as selling to Fortune 500 companies. Include her babysitting business in middle school and her waitressing gigs in high school/college, and she’s been selling for a looong time and loves helping others enjoy sales more. 

 
Charles_Popper-01.pngCharles Popper, President, The Wyman Company
Charles has more than 20 years of experience working with trade and professional associations, optimizing their revenue generation, publishing and communication efforts. Over the course of his career, Charles has served in various senior management roles, building sales and business development teams across all product and service offerings.

A graduate of Florida State University, Charles is a frequent speaker and member of ASAE, FSAE and TSAE. He lives in Orlando, Florida, with his wife, daughter and two Rhodesian Ridgebacks, while his older daughter is away enjoying college life. He enjoys cooking and exercise and, when time permits, Netflix binge-watching.

 

Contact

Please email membership@wsae.org if you have any questions. 

Message from the 2024 Women's Forum Subcommittee Chair

Caley Mutrie, CAE, IOM

The WSAE Women’s Forum is excited to present its third annual conference: Leading Out Loud. This conference will unite women and allies in the association, nonprofit, and hospitality industries. 

Terry Pearce coined "Leading Out Loud" in his 1995 book Leading Out Loud: Inspiring Change Through Authentic Communications. When we lead out loud, we communicate authentically from the inside out. And that's what the 2024 WSAE Women's Forum is about - bringing our authentic selves together for a day of sharing, listening, learning from each other's wisdom and experience, and creating genuine connections. 

When we lead out loud, we use our voices to create opportunities and shift perspectives. When we speak up and take risks, we free ourselves of limiting societal norms and the roles we've absorbed throughout our lives and careers from gender stereotyping. As aspiring and seasoned leaders alike, it is our responsibility to ourselves and each other to stop downplaying our experiences and opinions and support and inspire each other to find and raise our voices. 

Building on the success and learnings of the 2022 and 2023 Women's Forums, this year's Forum will focus on leadership and career development, expanding our influence as leaders in our communities, becoming more assertive in our communications, leveraging the mentor/mentee relationship for personal and organizational benefit, learning from each other how to handle complex and challenging situations that confront us in our professional lives every day, and the importance of wellness, managing stress and caring for ourselves.

This year's Women's Forum will create space for consequential discussions, motivating us to tap into our unique inner voices and raise them for personal and collective benefit in the workplace, our homes, our communities, and our hearts and minds. This year's program is a day-long conversation between our presenters, facilitators, and you. So, ask your questions and share your experiences and successes as we inspire each other to raise our voices and lead out loud. 

Don't wait! Please register today and plan to join us for what will be an engaging and much-anticipated program!