Eliminating the Revenue Drought

When:  Jul 7, 2021 from 12:30 PM to 01:30 PM (CT)
Learning Objectives
  • Identify and implement rainmaking formulas that eliminate times of drought
  • Demonstrate ways to build sales and marketing confidence
  • Identify various effective marketing and selling strategies
  • Cite ways to design and discover your marketing mix for continuous business flow
  • Identify a selling system for stronger relationships and increased closing percentages
  • Develop sound marketing strategies

Summary

Association sustainability comes down to sales and marketing. Are your strategies driving revenue and creating a positive member experience? This powerful, interactive course will give you the skills to design a structured process for developing long-term, mutually beneficial member relationships. This course will also include strategies for you to become a business developer within your organization. Ed combines dynamite selling strategies with a marketing model that creates a machine for effective and proactive growth, regardless of economic conditions. You will walk away with over a dozen skills, processes, and tools to grow your organization and increase revenue.

Presenter
Ed Robinson, CSP, CPA

Ed Robinson has been a business growth advisor and sales trainer for over 30 years.  He has consulted, coached, and spoken to thousands of audiences and hundreds of businesses in more than 30 countries and multiple industries. Ed has helped facilitate the growth of many organizations in the areas of leadership, business development, and sales with focused projects to improve performance and productivity. 

Questions?
For immediate assistance please consult our FAQ page.
If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service

 

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Message from the 2024 Women's Forum Subcommittee Chair

Caley Mutrie, CAE, IOM

The WSAE Women’s Forum is excited to present its third annual conference: Leading Out Loud. This conference will unite women and allies in the association, nonprofit, and hospitality industries. 

Terry Pearce coined "Leading Out Loud" in his 1995 book Leading Out Loud: Inspiring Change Through Authentic Communications. When we lead out loud, we communicate authentically from the inside out. And that's what the 2024 WSAE Women's Forum is about - bringing our authentic selves together for a day of sharing, listening, learning from each other's wisdom and experience, and creating genuine connections. 

When we lead out loud, we use our voices to create opportunities and shift perspectives. When we speak up and take risks, we free ourselves of limiting societal norms and the roles we've absorbed throughout our lives and careers from gender stereotyping. As aspiring and seasoned leaders alike, it is our responsibility to ourselves and each other to stop downplaying our experiences and opinions and support and inspire each other to find and raise our voices. 

Building on the success and learnings of the 2022 and 2023 Women's Forums, this year's Forum will focus on leadership and career development, expanding our influence as leaders in our communities, becoming more assertive in our communications, leveraging the mentor/mentee relationship for personal and organizational benefit, learning from each other how to handle complex and challenging situations that confront us in our professional lives every day, and the importance of wellness, managing stress and caring for ourselves.

This year's Women's Forum will create space for consequential discussions, motivating us to tap into our unique inner voices and raise them for personal and collective benefit in the workplace, our homes, our communities, and our hearts and minds. This year's program is a day-long conversation between our presenters, facilitators, and you. So, ask your questions and share your experiences and successes as we inspire each other to raise our voices and lead out loud. 

Don't wait! Please register today and plan to join us for what will be an engaging and much-anticipated program!