2022 Summit

Starts:  Nov 30, 2022 08:00 AM (CT)
Ends:  Dec 1, 2022 11:00 AM (CT)
Program Schedule  |  Hotel  |  Registration  |  Sponsors

Plan to Join WSAE at the 2022 Summit!

Please join WSAE at the 2022 Summit November 30-December 1. Themed Purpose + Passion = Impact, this signature event brings together association professionals and suppliers from all aspects of association management. It is the perfect opportunity to:

  • Reconnect with your purpose!
  • Share in the passion we all have for our industry!
  • Celebrate the impact that collective efforts create to advance positive results for the industry and our organizations!

Your involvement with WSAE demonstrates your passion for the association community. Take it to the next level and attend the Summit to engage with industry experts on relevant topics, learn how to grow as a professional and network with suppliers to expand your resource base of those who supply services to the association market.

We are very excited for both the planned education sessions, for which you can earn up to 7 CAE credits, and the “experience” style networking events offered.

Location: The Madison Concourse Hotel and Governor’s Club 

We are looking forward to a high energy, in-person event, and can’t wait to see you!

Who Should Attend
WSAE Programming is geared towards the following audience segments:

  • CEOs, Aspiring CEOs & Senior Staff
  • Advocacy (Government Relations & Public Policy)
  • Meetings, Events & Hospitality
  • Education, Training, Credentialing and Workforce Development
  • Marketing, Communications, Public Relations & Sales
  • Membership Development and Services & Volunteer Management


Wednesday, November 30, 2022

8:00 am - 8:45 am

Registration and Continental Breakfast

8:45 am - 9:45 am

Badger Talks Horiz Logo
Opening Keynote (1.0 CAE)

What is a Healthy Mind and How Can We Cultivate It
Dr. Pelin Kesebir

Our happiness is dictated more by our state of mind than our circumstances, and there is no better place to start cultivating happiness than creating healthy habits of the mind. This talk will identify the qualities characterizing a healthy mind, such as optimism, resilience, and mindfulness. Based on the latest research, Dr. Kesebir will give practical tips to learn to better manage our thoughts and emotions, so that we can all live happier, more fulfilled lives.

9:45 am - 10:00 am Refreshment Break
10:00 am - 11:00 am


Forecast Fluency (1.0 CAE)
Jacqualine Price Osafo, MBA, CAE
In a time where leaders often focus on rapid response to a shift environment, how do you build practices of foresight and trend identification to also look to the mission-focused horizon?  As you think about trends that have passed, what can the story of their rise and fall teach us about trends to come? Jacqualine will lead the discussion and audience participation for a fast-paced, insightful and full-of-tangible-techniques and ideas to help you with ways to forecast for your association, teams and more!

11:00 am - 11:15 am Transition Break
11:15 am - 12:15 pm

Breakouts (1.0 CAE)

Breakout: When They’re Not Buying What You’re Selling! 
Susan Thomson

If you've ever been excited about an idea or a product but just couldn't get others to “buy in” or take action it, it's not your fault! The presentation style (whether on stage or across a table) you were taught didn't teach you how to actually SELL your ideas or philosophies in a way that makes people want to BUY them. In this high-energy and illuminating session, Master Coach and globally award-winning business owner Susan Thomson will share the secrets of Presenting to Sell. Susan's strategies are both immediately actionable and simple, and come from years of studying with the top speakers in the world and continual testing and measuring within her ActionCOACH firm. We guarantee you will love this entertaining and helpful session – imagine how you'll feel to have people buying what you are selling!

Breakout: In-Person and Virtual and Hybrid Events – Oh My!



This is an exciting time for events in many ways, but planners are facing new challenges. What does the future of meetings look like?  Reducing the environmental impact of in-person, tackling the bandwidth issues of virtual, and successfully pulling off hybrid events, requires a multi-pronged approach beyond Ballrooms and Zoom.  During this dynamic panel discussion, we will take a gander through a meeting planner’s looking glass at the engagement and collaboration tactics that work post-covid.  Our panel experts will share their insights on how they navigate the new normal and what they see on the horizon in their own world.

12:15 pm - 1:45 pm Industry Partner Showcase and Lunch
New this year, the Industry Partner Showcase is taking place during lunchtime and will feature food stations throughout the Showcase floor. Visit the Industry Partner Showcase web page for more information on participating. 
1:45 pm - 2:45 pm Breakouts (1.0 CAE)

Breakout: Creating an Inclusive Community
Jacqualine Price Osafo, MBA, CAE
With an opening exercise to define what inclusivity means, attendees will then be led through a series of reflective exercises where they explore the key role they can play in creating a welcoming and inclusive community across stakeholder groups.

Breakout: Avoiding Association Governance Pitfalls
Nisha Thakker, Esq

While many of us groan about the thought of a governance overhaul, knowing how to avoid these common pitfalls will keep your association out of trouble and save you a lot of headaches down the road! Led by an association attorney with extensive experience advising associations on governance issues.

2:45 pm - 3:00 pm Refreshment Break
3:00 pm - 4:00 pm
Regulated: Why Every Association Needs To Be Advocacy Ready, and How To Do It (1.0 CAE)

Associations come in all shapes and sizes, with different missions and purposes that they strive to advance. Some are set up mainly for advocating for industry interests within government, others don't want to touch lobbying activity with a ten foot pole. In this session we'll explore a variety of approaches to include lobbying activity as a benefit for your members. 



4:00 pm - 4:30 pm Awards Presentation
4:30 pm - 5:30 pm

Social Event hosted by The Madison Concourse Hotel and Governor’s Club

5:30 pm - 7:30 pm Dinners on Own
7:30 pm - 9:00 pm
WSAE Dessert After Party at Hook and Fade, hosted by Destination Madison
Join WSAE as we celebrate our birthday - 75 years of supporting and strengthening Wisconsin's association community!
Note: After Party requires separate registration, with $15 ticket.

Thursday, December 1, 2022

8:00 am - 8:45 am Breakfast and WSAE Annual Business Meeting
Elect a new slate of officers and directors - WSAE is excited to present the 2022-2023 Slate of Directors and Officers. Thank you to all the individuals that expressed interest in leading the association through the upcoming year. The willingness of so many individuals to contribute their time and talents to WSAE is what makes us so successful. Thank you to the Nominating Committee for their work in developing a slate of candidates that will continue our commitment to being the organization of choice for association education and networking.
8:45 am - 9:45 am

Plenary: U-Turn - From Outstanding to Standing Out in a Competitive Marketplace (1.0 CAE)
Mike DiFrisco, CAE
Winning organizations market the problem, not just the solution. And members and prospects will believe that the organization BEST able to articulate their problem is the one best positioned to provide the best solution. So don’t fall in love with your solutions (your publications, conferences, education, advocacy efforts, etc.); rather, fall in love with the PROBLEM your association solves by making a U-Turn.

9:45 am - 10:00 am Refreshment Break
10:00 am - 11:00 am

Closing Keynote: A Chance of Awesome - How Changing the Way You See Changes Everything (1.0 CAE)
Jason Kotecki, Escape Adulthood

Sometimes in life, you just feel … stuck. When you’re stumped by a seemingly unsolvable challenge, sometimes all you need is a little nudge from an outsider with a fresh perspective, someone who points out the answer that was there the whole time. This presentation is that little nudge and great fit for organizations experiencing transition or in a season of intense change. You’ll learn how to recognize opportunities in road blocks and how to see dead ends as new beginnings. Because the difference between success and failure is not luck, it’s looking at your world in a whole new way! So come ready to spark some new ideas — and grab onto them. 



Hotel Information

Enjoy the evening in Madison and book your hotel room at the Madison Concourse Hotel & Governors Club. A special rate of $139.00 is offered for WSAE Summit attendees. Book your reservation here Guest Rooms  or call 1-800-356-8293 identify yourself with 2022 WSAE Summit. This rate will be offered until November 15, 2022.

The Madison Concourse Hotel & Governors Club
1 W. Dayton St.
Madison, WI 53703
(800) 356-8293


Nov. 14
Nov. 14
Members (1st registration)  $350 $395
Members (Additional registrations)  $295  $340
Student member $75 $75
Non-members $450 $495
Day Pass Wednesday or Thursday (Member) $200 $225
Day Pass Wednesday or Thursday (Nonmember) $250 $275
Industry Partner (Member) $450 $495
Industry Partner (Non-Member) $600 645
Additional IP $125 $155

Regular registration rates expire November 14, 2022.

Thank You to Our Sponsors!

Interested in Summit Sponsorship? Download the prospectus.

Host Sponsors



Event Sponsors

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