Fueling Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement & Retention

When:  Apr 10, 2018 from 12:30 PM to 1:30 PM (CT)
Does your data tell you that your new members renew at a lower rate than other members? Have your retention metrics plateaued even though you are improving your renewal process? Do you wonder how to engage both new and long-time members even more?

Members think far differently about joining, engaging and renewing than we do. While fielding qualitative research conversations with over 343 members I’ve learned that our membership process is not a year-long cycle in their minds. Instead, the decision to renew is highly influenced by their experience when they first join. Learn how associations, small to large, are successfully engaging all members by focusing far more on their newest members. These associations are focusing on providing their new members not just the specific value they need but on creating exceptional experiences as well, cementing engagement. Key insights from the research reveal how you can too.

How you will benefit from attending
  • Learn how to effectively turn your renewal process completely upside-down for better results.
  • See how highly successful associations are engaging new members earlier than 90 days; within 3 days to 3 weeks and why this shorter window is critical.
  • Walk away knowing the most powerful (yet most under under-leveraged) key to engaging your new members fast!
Presenter: 
Amanda Kaiser, MBA is a qualitative member researcher for the association industry. She has conducted 343 member interviews and counting. Through these interviews, she helps associations understand their members' goals, challenges, opinions, fears, and hopes. These insights help association professionals focus their efforts on the things that matter most to members whether that’s member value, engagement or experience. Channeling member insights, Amanda writes a weekly blog for association professionals on strategy, innovation and marketing at SmoothThePath.net.
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