How to Improve Your Association’s Sponsorship Program… During the Pandemic

When:  May 26, 2021 from 12:30 PM to 1:30 PM (CT)
Associations have a growing need for revenue to fulfill increasing member needs. At the same time, companies are scrutinizing sponsorship programs in search of business value. Learn new strategies that are a win-win-win — for your association, your members, and your corporate sponsors.

Learning Objectives
  • Recognize the many reasons to shift from a prospectus-based to a customized sponsorship program.
  • Find out how to create successful sponsorships for virtual and hybrid events.
  • Discover how the pandemic is creating new opportunities for sponsorship program success.
  • Understand how your association’s sponsorship program can attract the interest of prospective sponsor companies in this competitive environment.