Fall Refresh: Harnessing the Social Brain to Influence Drivers of Decision Making for Virtual & Live

When:  Oct 26, 2020 from 9:30 AM to 10:30 AM (CT)

Remo.jpgWith the COVID-19 pandemic, uncertainty in today’s world is driving people’s behavior more than anything. This wave of social disruption is changing rapidly and people are willing to do things outside of the norm that will make them feel safe. WSAE is excited to offer an engaging virtual presentation by Janet Sperstad, CMP, on the neuroscience behind how our brain reacts to experiences and relationships to optimize performance.

The presentation will be followed by a networking event in which attendees will be using the interactive Remo platform. Remo is a gamechanger that allows attendees to have face-to-face networking online just like in-person events resulting in the opportunity for fun and engaging conversations.

Thank you to our partner:

Harnessing the Social Brain to Influence Drivers 
of Decision Making for Virtual and Live Experiences

Our brain selects and inhibits information based on our motivations and needs. In this session, we will leverage results from recent neuroscience research on influence and persuasion to examine how the brain organizes information and impacts expectations and our relationships. We will explore a model that identifies five key motivational drivers for human behavior and decision making. Join us to learn how to put these five drivers into action to improve virtual and live experiences.

Monday, October 26 
9:00 - 9:20 am Registration and Locate a Table in Virtual Platform
9:20 - 9:30 am Welcome Remarks and Speaker Introduction
9:30 - 10:30 am Presentation
10:30 - 11:15 am Interactive Networking


Janet Sperstad, CMP

Janet_Sperstad-01.pngJanet’s professional history reflects her lifelong vocation of driving excellence in meeting and event management execution and education. Dedicating her career to defining the competencies and career pathways that articulate meeting planning as a design discipline requiring skills in the social sciences, executive leadership and the cognitive sciences. She has written for a variety of industry publications, white papers and academic journals, is an internationally recognized meeting professional and speaker and has received our industry’s most prestigious awards and recognition.

By day, Janet is the Faculty Director for the Madison College Event Management Associate Degree program, a U.S. Dept. of Labor Competency Model Champion.

After hours, Janet’s volunteer service includes high-profile leadership roles that are shaping how our industry defines itself, and how competencies impact education and standards development at every level. Current and most recent volunteer commitments include positions with the International Association of Exhibitions and Events and Events Industry Council.


WSAE Member $49
Non-member $59 


The first 50 people to register will be entered into a drawing to receive a $50.00 gift card provided by First Business Bank.

register-1627729-red.pngNote that participant information, including the meeting link, will be sent to you closer to the date of the event. 

If you have any questions, please contact membership@wsae.org.

This event is hosted by Tom Graybill with Tri Marq Communications.  

This program is eligible for 1 CAE credit.