LIVE @ The Osthoff

Starts:  May 23, 2023 12:30 PM (CT)
Ends:  May 24, 2023 12:45 PM (CT)

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Join Us This Spring to
Take Your Association From Zero to Sixty in 2023!

The Osthoff Resort, Elkhart Lake

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In a recent one-question survey of member CEOs, professional staff and industry partners, we asked what issues keep them up at night. We learned that there are three areas that rate at the top of everyone's minds right now: 

  • Staff recruitment/retention
  • Membership recruitment
  • Membership engagement

WSAE is answering the call in their LIVE! @ The Osthoff session line up! See the full program below. 

CAE Credits: up to 6   


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LIVE! @ The Osthoff


Tuesday, May 23, 2023 (3 CAE credits) 

12:30 pm-1:45 pm Tour of Road America, the famous motorsport course in Elkhart Lake, and one of the fastest permanent road racing tracks in the world. 

1:00 pm-2:00 pm

Tour of The Osthoff, a four diamond resort, including the award-winning Aspira spa which features a new Salt Room.

2:00 pm-2:30 pm

2:30 pm-3:30 pm

Keynote: Productivity and Focus

CJ Mc Clanahan, Professional Business Coach, Author, Speaker 

Technology has us convinced that we should be able to get more done in less time. But the tasks keep coming and we find it harder and harder to turn work off. As a result, we wonder, “How can I get everything done, without having a nervous breakdown?” CJ will teach us how to identify the tasks that deliver value and move the needle for your role and your company; learn tangible ways to prioritize and schedule effectively; and learn proven tactics to reduce distractions, get into dep focus and deliver real results. 

3:30 pm-3:45 pm Break
3:45pm-4:45 pm

Keynote: Strategies to Attract and Retain Top Talent

Dawn Tryba, MBA, CPBC, CMC, PMP, Tryba Services/Professional Business Coach

It will come as no surprise to you that research shows the power has shifted from the employer to the candidate. This means attracting the best talent is not just about profiling the role and your organizational fit, it's much more about finding out what likely candidates will want from you as an employer. This will require a compelling employee value proposition (EVP), which encompasses all the benefits and opportunities your company offers to attract new employees and keep current ones. During this session, Dawn will address the ten most basic issues facing leaders: attracting and retaining talent, developing the talent you have, managing performance, creating leadership teams, making decisions, reorganizing to capture value quickly, reducing overhead costs for the long term, making culture a competitive advantage, leading transformational change, and transitioning to new leadership roles. 

4:45 pm-5:45 pm

Panel Discussion: Cyber-securityYou’re Not as Secure as You Think You Are

  • Molly ArranzPartner, Amundsen Davis Law Firm
  • Amanda Knutson, Special Agent in Charge of Cybersecurity, FBI 
  • Joe Ruskey, Consultant, Dependable Solutions, Inc./IT Services

    Brad Woefel, Moderator - Network Administrator/IT Specialist Osthoff Resort

    If there was someone in your neighborhood breaking into houses, you would tell your neighbors. That’s what’s happening in the cyberworld, but we don’t tell anyone. Panelists will share how companies and consumers should be diligent – and how boards can meet their fiduciary duty to protect members’ data – as we move into an ever increasing technologically advanced world that includes some bad actors. 

   Joe Rusky

5:45 pm-7:00 pm

Road America Pace Car

7:00 PM

Networking Reception

Join us for a lakeside reception that will feature a Road America pace car as the centerpiece, as well as live entertainment by Matt and Sadie


Cap off the day with dinner on your own with colleagues at Osthoff restaurants, or a short walk from the resort to charming downtown restaurants

Wednesday, May 24, 2023 (3 CAE credits)
7:30 am-8:30 am Networking Breakfast
8:30 am-9:30 am

Jennifer Hamilton

Keynote: Navigating Director & Officer Liability While Avoiding a Crash

Jennifer Hamilton, President & CEO, NAMICO Insurance Solutions 

High performing boards—even those acting in good faith—can inadvertently trip and fall into some common ethical dilemmas, like conflicts of interest, apparent authority, and antitrust. And in some cases, officers or directors might, during the association's work, intentionally cause injury or damage to persons or property and may be personally liable. What are the common red-flag issues concerning volunteers and staff and what legal liabilities do we need to be aware of as association leaders? 

9:30 am-10:30 am

Roundtable: REV Up Your Membership Peer-to-Peer Discussions 

What one thing keeps you up at night? WSAE recently executed a one-question survey to members and industry partners and the results were, well, fascinating! This is your chance to participate with your association peers in an interactive roundtable format to learn how they’re going about resolving today’s familiar—and some not-so-familiarchallenges. In addition, lessons learned from previous speakers on these topics will create a lively and meaningful discussion packed with valuable takeaways. 

10:30 am-11:00 am

Wellness Break - Ground So You Can Grow

Included in the break is an additional 15 minutes that will include some basic grounding techniques that include balancing breathwork, and light movement that can be done in a seated position. Allowing yourself to ground, breathe and connect gives you the foundation to identify where you can evolve and grow. The hardest part of this will just being sure you show up!

11:00 am-11:45 am

Closing Keynote: Building Community – Unleashing the Power of Events

Victoria Thomas, CFO & Co-Owner, Kelly-Moss Road & Race

In today’s digital age, people are more ‘connected’ than ever before, yet more disconnected, lonely, and unfulfilled. As businesses, we have a unique opportunity to bridge this gap and build strong communities through events. By creating situations for people to come together in meaningful ways, we can help combat the negative effects of isolation, promote well-being and build a relationship with our organizations on such a meaningful level.  

11:45 am-12:45 pm

Tour of The Osthoff Resort, a four diamond resort, including the award-winning Aspira spa which features a new Salt Room.




About Our Presenters

Molly A. Arranz
Partner, Amundsen Davis Law Firm
Chair, Amundsen Davis Cybersecurity & Data Privacy Service Group

Molly Arranz is the chair of Amundsen Davis’ Cybersecurity & Data Privacy Service Group. She is a certified privacy professional (CIPP-US) and a recognized Privacy Law Specialist by the American Bar Association. Molly has advised a range of companies on their data incident response protocol and has served as a breach coach for companies small and large, including multinational and international companies. She has counseled companies across all industries on compliance with a patchwork of privacy laws and regulations, including consumer protection regulations, tracking technology disclosures, consumers’ and employees’ rights to access, limit, correct and delete their data, and state and federally mandated notification, disclosure and consent requirements. As a partner in the firm’s Class Action Service Group, Molly has also defended more than 100 class actions involving a range of legal theories, including violations of the Wisconsin and federal Wiretapping Act(s), invasion of privacy, consumer fraud, breach of contract, breach of confidentiality, breach of warranty and consumer misrepresentation. 

Jennifer Hamilton
President & CEO, NAMIC Insurance Co.

Jennifer Hamilton is the President & CEO of NAMIC Insurance Company, Inc., which provides professional liability coverage to members in the mutual insurance industry including Insurance Company Professional Liability, Directors and Officers Liability, Cyber Liability, and Insurance Agent Errors and Omissions.   Jennifer has worked in professional liability for fifteen years and seven years as a practicing coverage defense attorney. 

Amanda Knutson
Supervisory Special Agent (SSA), FBI

Amanda J. Knutson leads the Cyber Task Force at the FBI Milwaukee Field Office.  SSA Knutson has over thirteen years of Cyber experience with the FBI and has served at the Los Angeles Field Office, Headquarters – Cyber Division, and the Milwaukee Field Office.  SSA Knutson holds a Bachelor of Science degree in biology and worked in the pharmaceutical industry prior to joining the FBI.

CJ Mc Clanahan
Professional Business Coach, Author, Speaker 

CJ McClanahan is a sought-after speaker, author and executive coach. Since 2003, he’s spent more than 10,000 hours in front of entrepreneurs, executives and their teams helping them to achieve record sales and profits. A few years after starting his coaching firm, CJ noticed that no matter how much success his clients achieved, very few every seemed to truly enjoy the journey. It didn’t matter if they doubled their income or become CEO – it never seemed to be enough. CJ’s latest book, The Overachiever’s Dilemma, lays out a proven strategy to help overachievers get more satisfaction and joy in their lives while still achieving all their professional goals.   

Joe Ruskey
Owner, Dependable Solutions, Inc.

Joe Ruskey is the owner of Dependable Solutions, Inc., an MSP firm specializing in providing Secure Technology Solutions to organizations throughout WI, IA, and MN.  Joe is known for working with partners and finding the tools that are needed in today’s ever changing technology arena.  Joe, and the Dependable Family, have a passion for and are committed to building trusted lifelong relationships with their partners and their staff.  They want to maximize the value of technology in an organization and mitigate their risk with the ever increasing cyber-attacks plaguing us all today.


Joe lives in La Crosse with his wife, Tina. He has served as a Chamber of Commerce Ambassador in both Prairie du Chien and La Crosse, WI.  Joe has served a 5-year term on the city council and has served on multiple boards, including the Prairie du Chien Mainstreet organization in which he was president.  In 2017-18, Joe had the privilege to serve as District Governor for District 6250 of Rotary International.  He understands Service Above Self and he also feels we are put on this earth to serve and help others.

Victoria Thomas
CFO and Co-owner, Kelly-Moss Road & Race

Victoria Thomas, CFO and Co-owner of Kelly-Moss Road & Race, a leader in motorsports around the world that calls Wisconsin home. Victoria is a trailblazer when it comes to women in motorsports. Kelly-Moss has led the charge with the largest initiative for women in motorsports in North America, campaigning a female driver, Sabre Cook, in the 2023 Porsche Carrera Cup race season. Victoria is also co-founder of Screen to Speed, a televised show that reaches deep into the esports community to energize and educate girls about the world of motorsports by a reality show talent search with prizes for participants and viewers. “Our mission is to bring more women, and diversity as a whole, into motorsports: drivers, technicians, engineers, truckers and especially fans. Focus on the missing half of the population is a win for everyone: teams, drivers, vendors and the series." With more Porsche Cup Championships than any other team in the US, Kelly Moss Racing’s 35 year of race experience and driver development programs are unmatched in the industry. 

Dawn D. Tryba, MBA, CPBC, CMC, PMP
Tryba Services/Professional Business Coach

Dawn is a dynamic, ambitious, and accomplished leader who builds trust and consensus to implement lasting change while maintaining a contagious, positive attitude, and unwavering work ethic. She is a consummate professional, who puts the best interest of her clients ahead of her own. Mrs. Tryba has become a genuine expert, with a wealth of business knowledge and extensive professional experience spanning over three decades. Dawn and her team have served a wide variety of industries, delivering superior performance with consistent, concrete, and successful results. As a life-long learner, she is recognized as a thought leader, in-demand motivational speaker, and author of numerous books, articles, and whitepapers.






Registration Type Regular Rate Late Registration Rate *
Member $195 $245
Non-Member $250 $300
Student $50 $50
One-Day Registration $150 $150

Rates increase after Tuesday, May 9, 2023.
Online registration closes Tuesday, May 16, 2023.

This program is worth up to 6 CAE credits.




The Osthoff Resort, Elkhart Lake

A block of rooms has been reserved at the Osthoff for our attendees.

Osthoff Resort
101 Osthoff Avenue
Elkhart Lake, WI 53020

$149 (one-bedroom suite)
$199 (two-bedroom suite)

Cut-off date: May 9, 2023
Each individual guest must make their own reservation by calling 1-800-876-3399 by May 9, 2023. In order to receive the group rate, please identify yourself as being a member of the WSAE room block, Group ID #105736. All reservations must be guaranteed and accompanied by a first night room deposit. 




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