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MONDAY, OCTOBER 30
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9:00 am
Wisconsin Foyer
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Registration Opens
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9:30-10:30 am
Wisconsin
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Lessons from American Family: A Legacy Company Shifting Its Culture to be More Innovative
Brenda Koenig, FCAS, MAAA, Ignite Vice President, American Family Insurance Company
Just like our business colleagues, "Innovation" has been a buzzword in the association world for some time. We all know that many in the association world still struggle with what it means to be innovative, and how can we apply corporate best practices in this area to our world. With almost 90 years in business, American Family took on the task of shifting its culture to be more innovative. Hear from Brenda Koenig, Ignite Vice President, American Family Insurance Company about their efforts. She'll share the programs that are being implemented and discuss the challenges, new opportunities and best practices that have arisen, as they strategically implement changes to drive innovation.
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10:30-11:45 am
Wisconsin
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TRACK ONE: Inside Out Marketing for Your Association
Mike DiFrisco, CAE, Sr. Director of Marketing, Experimental Aircraft Association
If you understand the importance of developing your foundation—your brand strategy—you should have a grasp of your INSIDE REALITY, those attributes that make your organization relevant, authentic, and differentiated. Now it’s time to reflect your Inside Reality in your OUTSIDE PERCEPTIONS—your marketing and communications. That’s the essence of Inside Out Marketing and it’s critical for both getting and keeping of members and supporters.
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10:30-11:45 am
Salons FGH
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TRACK TWO: Owners, Customers and Employees – who is a governing board to listen to?
Mark Thorsby, CAE, Vice President – Consulting Services, SmithBucklin & Bernadette Patton, CAE, Principal, Shields Meneley Partners
From our first days on the job working for an association, we have all learned that the governing board represents the interests of the members. In reality, that assumption is one of those complex concepts each organization needs to study for itself. This interactive session will provide participants an opportunity to explore this concept further since members of associations tend to consider themselves owners, customers and “unpaid” employees – the volunteers. These simultaneous, and sometimes conflicting, roles and priorities can cause confusion in the boardroom and headquarters. This session will help participants see this issue clearer and walk away with tools to lead a discussion with their boards of directors around this concept.
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11:45 am-1:00 pm
Michigan
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WSAE Industry Partner Expo & Lunch
Don’t miss this year’s Halloween-themed expo to visit our industry partner booths and catch up on their products and services. Show your support for the many CVBs, hotels and other providers that engage with WSAE!
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1:00-1:45 pm
Wisconsin
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Developing Your Culture as a Growth (And Brand) Strategy
Sandy Marsico, CEO, Sandstorm®
Like any other small business, Sandstorm® had growing pains. But the brand experience agency flourished by defining and building their culture—they doubled staff, moved into bigger digs, and grew revenue by 300%. Through personal stories, CEO Sandy Marsico will share 5 takeaways on how she transformed her company culture, and how you can build your association’s brand from the inside out to achieve explosive growth.
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1:45-2:30 pm
Wisconsin
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TRACK ONE: Creating a Young Professionals Group at Your Association
Aaron Manogue, Marketing Manager, AMPED Association Management
Young professionals are the future of your association and that’s why it’s imperative that you have a plan on how to get them involved now. Believe it or not, most young professionals do in fact want to be active members, they just need the tools to do so. Learn the most important things to consider when creating a young professionals group so your young members can get value out of your association and stay engaged.
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1:45-2:30 pm
Salons FGH
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TRACK TWO: You're Leaving, Now What? 12 Tips for a Smooth Transition
Bernadette Patton, CAE, Principal, Shields Meneley Partners &
Dennis Tomorsky, CPA, JD, CGMA, President & CEO, Wisconsin Institute of Certified Public Accountants
Two association industry veterans, one that recently transitioned out of a 17 year CEO position and one that’s planning his exit, provide tips for ensuring that the change in leadership is as pain free as possible. Learn how they proactively managed their departures. Some of the areas covered include transition timelines, volunteer leader and staff participation in the process, the job description and communication strategies. Even if a transition isn’t on your immediate horizon, attend this session for tips that can be applied to planned and unexpected turnover in other staff positions.
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2:30-3:00 pm
Michigan
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Break
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3:00-3:30 pm
Wisconsin
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TRACK ONE: Meeting Trends and Tips: An Insider’s Look at How and Why the Times They Are A Changin’
Michelle Hilsabeck, Senior Account Executive, Marriott
In this session Michelle Hilsabeck, Senior Account Executive within Marriott’s US Account Sales Team, will talk with you about some industry trends concerning rooms and space availability and how these things can affect you beyond just getting a proposal for your group. This won’t cover the hottest new ideas in F&B or how to better manage your rooming list woes. It’s a numbers story told by a woman who prefers to avoid numbers. Bring your questions for this industry insider.
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3:00-3:30 pm
Salons FGH
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TRACK TWO: Crisis Communications Management
Brian Lee, APR, President, Revelation PR, Advertising & Social Media
A crisis can happen to any organization of any size or industry. Brian Lee, APR, will discuss what you can do to prepare for a crisis and then once it happens, how to mitigate it and restore public trust. Brian also will go over case studies submitted by WSAE members.
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3:30-4:00 pm
Wisconsin
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Doing Well by Doing Good
Lannia Stenz, Executive Director/CEO, Gilda's Club Madison & Leanne Puglielli, PhD, Owner, DemoSoph Enterprises
In this fast-paced 30-minute presentation, we will discuss the growing importance of volunteer engagement for increased profit/donations/productivity, help you explore the story you tell to engage volunteers, touch on how you can more effectively tap into the professional skills of your volunteers, and offer resources that will help you improve how you thank those who donate time.
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4:00-5:00 pm
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Hands-On Community Outreach Project: Gilda's Club
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6:00-8:30 pm
Sponsored by
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WSAE Reception & Awards Celebration
Join us for an evening of celebration at Death's Door Spirits in Middleton as we recognize WSAE peers who have inspired us all.
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TUESDAY, OCTOBER 31
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8:00-9:00 am
Atrium
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WSAE Solutions Network Breakfast
The WSAE Solutions Network is your place to ask questions, seek solutions, and discover new trends and practices. It’s also a great place to learn from your WSAE peers. Find your “spoke” and join the conversation.
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9:00-9:45 am
Wisconsin
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How to Become a Social Media Rock Star
Spencer X Smith, Principal, spencerXsmith.com
Social media is the best means ever invented to grow both your personal reputation as well as that of your company. Where and how should you spend your time, though? Which platforms? Which kind of content? In this session, Spencer X Smith will share what works for both himself and his clients around the country, and you'll learn both how-to tactics and strategy via Spencer's Personal Branding Power Hour to skyrocket your reputation too.
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9:45-10:00 am
Wisconsin
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WSAE Annual Business Meeting
Join us for this annual year in review. There will be a bylaws amendment being voted on at this meeting.
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10:00-11:00 am
Wisconsin
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5 Trends Your Association Shouldn’t Ignore
Sheri Jacobs, FASAE, CAE, President & CEO, Avenue M Group, LLC
The biggest distinction between a trend and a fad is time. Fads fade whereas trends tend to solve problems or provide better solutions. Trends have the power to influence and change behavior. Organizations that ignore trends will just need to catch up later. From cord-cutting to the loyalty among Millennials and Generation Z, Sheri Jacobs, FASAE, CAE, author of the Art of Membership, will identify the 5 trends associations cannot ignore, raise questions you should be discussing with your staff and leadership and provide examples of solutions being adopted by some organizations.
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11:00-11:45 am
Wisconsin
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Curing Adultitis: Your Prescription for Less Stress and More Success
Jason Kotecki, Artist, Author and Speaker, Founder of Escape Adulthood
Stressed? Busy? Overwhelmed? If you’ve ever wanted to resign from adulthood, you may be struggling with a case of Adultitis™. Make your escape! Our passion and energy levels are regularly depleted by Adultitis and the burden of increased responsibilities and the need to do more with less. Jason shares how recapturing wisdom from childhood can help you reignite your passion, turn stress into laughter, and get more done while having more fun. Jason provides witty observations, humorous anecdotes and real-world techniques that will entertain and inspire you to live a richer, more balanced life.
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