Planning for Growth: Neuromarketing for Growth

When:  Jun 9, 2021 from 12:30 PM to 1:30 PM (CT)

Learning Objectives

  • Overview of Neuromarketing
  • Understand prospective members pain
  • Where to begin your Neuromarketing journey


Many organizations strive to meet and exceed customer's expectations. They attempt to identify the customer's needs and then fulfill them. However, your company should ignore the customer's needs and focus on the customer's pain. When pain is addressed and alleviated, prospects become customers. This brief intro to Neuromarketing will outline the key concepts and identify how it applies to association growth. It is critical to identify the hidden pain points to speed up the growth of the association. If there are no pain points, the association must understand the association's value to the prospective member.


Jim Lindell, CSP

Jim Lindell is President of Thorsten Consulting Group, providing strategic and financial consulting, professional speaking, training, and executive coaching. He is a Vistage Chairman and responsible for a Vistage CEO and Key group in the Milwaukee area. Jim is the author of Controller as Business Manager (Published by the AICPA and Wiley) and author of the AICPA courses: Annual Update for Controllers (Best Seller), Analytics and Big Data for Accountants, and many other courses on financial leadership. Jim is a ten-time recipient of the AICPA's Outstanding Discussion Leader Award.  

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