WSAE's inaugural FOCUS event convenes WSAE members and non-members working in the association, non-profit and hospitality industries and provide meaningful, short, “focused” education sessions along with networking opportunities. Programming will include a deep dive workshop with broad appeal and tangible takeaways.
Spotlight on a theme: Influence
Hint: Click the "Download to Your Calendar" button on the right hand side of this page to save the date!
CAE Credits: up to 4
#WSAEFOCUS #Influence
Want to promote a new product or service or raise awareness for your brand? WSAE, in partnership, is looking for FOCUS sponsors to support the event. Please contact Chris Caple at ccaple@wsae.org for a customized opportunity!
Program
| 9:30 am-10:00 am |
Registration |
10:00 am-12:00 pm
 |
Become the Greatest Influence on Your Own Life
Adam Albrecht, Founder & CEO, The Weaponry LLC
Speaker Adam Albrecht will share 8 lessons to get more out of your life and career. He will share inspirational and motivational stories from his book What Does Your Fortune Cookie Say? And he will share valuable lessons he has learned through his experiences as a UW-Madison athlete, entrepreneur, and parent. He'll also share the happiness habit that he performs first thing every morning.
|
| 12:00 pm-1:00 pm |
Networking Lunch |
1:00 pm-2:00 pm
 |
Persuasion and the Psychology of Influence
Moses Altsech, Professor, Wisconsin School of Business; Business Consultant; and Founder, Moses Altsech Consulting
Influence is a powerful tool, and it can be used for making positive change in individuals and organizations. Understanding how persuasion works and how to present ideas in an influential way is the path to achieving a broad array of strategic goals that both companies and non-profit organizations strive for!
|
| 2:00 pm-2:15 pm |
Break |
| 2:15 pm-3:15 pm |
Deep Dive Workshop:
Persuasion and the Psychology of Influence, continued
Moses Altsech
|
| 3:30 pm-4:30 pm |
Happy Hour Reception |
About Our Presenters
Adam Albrecht
Founder & CEO, The Weaponry LLC
Adam Albrecht is the Founder and CEO of the advertising and ideas agency The Weaponry. Adam has worked on iconic brands including Reddi-Wip, Nike, Coca-Cola, Dasani, Nationwide Insurance, Wells Fargo, UPS, Hertz, Safelite, Mizuno, Bob Evans, Chick-fil-A, GNC, Universal Studios, AMC Theatres, Volvo, Prevost, SeaDoo, Ski-Doo and CanAm. He is the former school record holder in the hammer throw and the number four discus thrower in school history at the University of Wisconsin. Adam lives in Milwaukee with his wife Dawn and children Ava, Johann and Magnus. He enjoys all things outdoors and adventurous.
adamalbrecht.blog
Moses Altsech
Professor, Wisconsin School of Business; Business Consultant; and Founder, Moses Altsech Consulting
An award-winning professor, keynote speaker, trainer, and consultant, Dr. Moses Altsech has over 30 years’ teaching experience at the graduate and undergraduate level. As a consultant and researcher he has worked with dozens of clients from over thirty industries across the US and overseas, and as a speaker he has received praise from business and community leaders and–to his great delight–one Nobel Peace Prize winner.
Registration
| Registration Type |
Regular Rate |
Late Registration Rate * |
| Association Professional |
$130 |
$180 |
| Non-Member |
$180 |
$230 |
* Rates increase after Thursday, February 16, 2023.
Online registration closes Sunday, February 26, 2023.
This program is worth up to 4 CAE credits.
Location
Doubletree Madison-East
Who Should Attend
This WSAE program is geared towards the following audience segments:
- CEOs, Aspiring CEOs & Senior Staff
- Advocacy (Government Relations & Public Policy)
- Meetings, Events & Hospitality
- Education, Training, Credentialing and Workforce Development
- Marketing, Communications, Public Relations & Sales
- Membership Development and Services & Volunteer Management