Using Social Media to Educate and Engage Members

When:  Jun 20, 2018 from 12:30 PM to 01:30 PM (CT)
Social media has become many of our members’ primary way of engaging with the online world. As you know, many people check their social media profiles at least daily, if not more often. This is even more of a reason why organizations like ours should be on social media. If you’re not on social media, hopefully this session will help you move towards being on social media. If you’re on social media, but you think you could utilize it differently, this session should give you some tips on how to effectively utilize it and possibly take your social media to the next level.

This session is designed for smaller organizations that have a smaller communications staff (if any) and it will include some examples of what our smaller organization was able to do with limited resources. It will include establishing a plan, our editorial process, and implementation of each of the mediums currently being used by Missouri LAGERS, how to increase followers, social media policy, free tools available to use to help and how to handle negative comments.

Presenter:
Throughout his career, Jeff Pabst has always enjoyed helping people better understand the value of their benefits. Through his position with LAGERS, his focus is on how LAGERS can further educate its members, employers, and stakeholders about the value of retirement security. Some of Jeff’s duties at LAGERS include, coordinating and executing all external educational events, implementing and distributing all of LAGERS educational mediums including print, webinars, videos and LAGERS’ website, assisting with the overall strategic communications of the system, and he is a consistent contributor to all of LAGERS’ social media platforms.

Jeff holds a Bachelor’s Degree in Business Administration with a concentration in marketing from Lindenwood University in St. Charles, Missouri. As well, Jeff holds a Master of Business Administration Degree from William Woods University in Fulton, Missouri. Along with his formal education, Jeff has earned the Certified Retirement Counselor designation from the International Foundation on Retirement Education through Texas Tech Center for Financial Responsibility. He is also a member of the National Association of Government Communicators and the National Pension Education Association.

When not in the office, Jeff enjoys spending time with his wonderful wife, Kara, and two children. They love to take quick road trips across Missouri, spend time outdoors or rooting on their favorite team, the St. Louis Cardinals.







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Message from the 2024 Women's Forum Subcommittee Chair

Caley Mutrie, CAE, IOM

The WSAE Women’s Forum is excited to present its third annual conference: Leading Out Loud. This conference will unite women and allies in the association, nonprofit, and hospitality industries. 

Terry Pearce coined "Leading Out Loud" in his 1995 book Leading Out Loud: Inspiring Change Through Authentic Communications. When we lead out loud, we communicate authentically from the inside out. And that's what the 2024 WSAE Women's Forum is about - bringing our authentic selves together for a day of sharing, listening, learning from each other's wisdom and experience, and creating genuine connections. 

When we lead out loud, we use our voices to create opportunities and shift perspectives. When we speak up and take risks, we free ourselves of limiting societal norms and the roles we've absorbed throughout our lives and careers from gender stereotyping. As aspiring and seasoned leaders alike, it is our responsibility to ourselves and each other to stop downplaying our experiences and opinions and support and inspire each other to find and raise our voices. 

Building on the success and learnings of the 2022 and 2023 Women's Forums, this year's Forum will focus on leadership and career development, expanding our influence as leaders in our communities, becoming more assertive in our communications, leveraging the mentor/mentee relationship for personal and organizational benefit, learning from each other how to handle complex and challenging situations that confront us in our professional lives every day, and the importance of wellness, managing stress and caring for ourselves.

This year's Women's Forum will create space for consequential discussions, motivating us to tap into our unique inner voices and raise them for personal and collective benefit in the workplace, our homes, our communities, and our hearts and minds. This year's program is a day-long conversation between our presenters, facilitators, and you. So, ask your questions and share your experiences and successes as we inspire each other to raise our voices and lead out loud. 

Don't wait! Please register today and plan to join us for what will be an engaging and much-anticipated program!