ROTOMA - A Better Way to Calculate Social Media ROI

When:  Feb 20, 2018 from 12:30 PM to 1:30 PM (CT)
It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried — in vain — to calculate your return on investment in digital and social media? In this session, Spencer Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead. 

Learning objectives:
  • Understand why Return on Investment (ROI) is one of the most simple math problems there is...until it isn't.
  • Establish what people really want to know when they're asking "What's our ROI?"
  • Discover why being the most talented or most well-known person/company can actually work against you.
  • Understand the metaphor of "wearing you own band's t-shirt" and why you should stop doing it right now.
Presenter: Spencer Smith is the founder of spencerXsmith.com, and an Instructor at the University of Wisconsin and Rutgers University, where he teaches classes on Social Media Strategy.

He’s been called a "Digital Marketing Expert" by Forbes, and is the winner of the 2016 & 2017 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Spencer speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his own business.

He has been featured and quoted in Money Magazine, Entrepreneur, Inc. magazine, and dozens of other publications, and writes columns for InBusiness Magazine, The Huffington Post, The American Bar Association, and Law Journal Newsletters.

His debut book “ROTOMA: The ROI of Social Media Top of Mind” is an Amazon Bestseller.
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