LIVE! @ Lambeau

Pricing and Value Strategy: Why Now is the Time to Change Your Pricing Strategy, and How to Do It

High-level overview
Dr. Michael Tatonetti, Pricing for Associations
If there's one thing most associations faced over the past two years, it's that a lack of a pricing and value strategy for your products and services leads to knee-jerk reactions when an emergency hits. The good news? Now is the perfect time to implement a pricing and value strategy. In this session, you will learn what components your strategy needs, where to start today, and how to continue your strategy with continuous improvement for years to come - emergency or not.

After this session, you'll be able to:

• Analyze which components of a pricing and value strategy your organization is lacking
• Develop a plan of action to initiate a proper pricing and value strategy
• Execute an annual review for continuous improvement in value and pricing
  
  

4:30 - 5:30
Five Steps to Sell Your Value - How to Write Value Propositions

Workshop
Dr. Michael Tatonetti, Pricing for Associations
How do you uncover the real value your products and programs provide? Join us as we share the 5 steps to uncover your association's value. If we're being honest, COVID-19 disrupted our association industry. Sure, many of us were on the path of digital transformation and rethinking our offerings, but we must develop our strategy, determine what we should even keep offering or sunset, and deeply analyze our product landscape to match what our members and sponsors need. With that comes the problem of value and pricing - how do we provide value and monetize what has been and what will be?

Join us as we share the 5 steps your team needs to walk through when deciding what to do with your products and pricing - and how to sell the value to your Board for buy-in. This 5-step process can be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team will create.

Participants will learn:

• The two types of value propositions you need to utilize
• How to define your value propositions
• How to conduct market research for value and pricing
• Value-based sales and negotiation recommendations
  

Are you in a career funk? Are you tired of growing by mistake? Or worse yet, are you tired of not growing? In this fast-paced executive briefing, Dave will discuss 4 quick tips to help you Grow on Purpose. According to a LinkedIn survey, 73% of purpose-oriented members are satisfied with their jobs. How would you like to have 3 out of 4 of your team members satisfied?  Come and discover the connection between purpose and growth and how together, you can achieve things that you never dreamed of! Dave will:

1. Discuss the barriers that keep you from your growth zone,
2. Uncover ways to better understand yourself
3. And teach you how to write goals that you can crush in the next 90 days.

Inclusive Leadership in Business Ethics and Decision Making
* Eligible for 1 Ethics CAE credit!
Sheng Lee Yang, MSW, LCSW
Us 2 Behavioral Health Care

Utilizing the ASAE core ethical standards, this course examines how one’s culture impacts decision-making in various settings. Leaders are constantly faced with complicated and difficult decisions that can result in ambiguous outcomes; this is ethically and morally confusing. Understanding cultural concepts such as collectivism and individualism enables leaders to bridge differences between themselves, their colleagues, and those they supervise. Participants will acquire a better understanding of ethical decision-making when cross-cultural conflicts occur, while also becoming aware of their own implicit biases and implications.

 The workshop will address these issues through a combination of interactive dialogue, focused discussion, applied-practice exercises, and small group work.

 Learning Objectives

1. Identify various cultural perspectives and their strengths.
2. Examine personal attitudes, values, and beliefs stemming from culture.
3. Identify professional, moral, and ethical obligations within the respective workplace settings of participants.
4. Introduce and utilize James Rest’s Four Components Model of ethical decision-making.

Closing Keynote: Purpose & Compassion at Work
John McHugh, Kwik Trip
Director of Corporate Communications, Leadership Development, and Training

You’ll be hard pressed to find a Wisconsinite that doesn’t love Kwik Trip. Believe it or not, Kwik Trip isn’t selling gas, Glazers or coffee. The reason why we keep coming back is Kwik Trip excels at its mission “to serve our customers and community more effectively than anyone else by treating our customers, coworkers, and suppliers as we, personally, would like to be treated and to make a difference in someone’s life.”

John McHugh, Director of Corporate Communications for Kwik Trip, shares how creating a mission driven culture with compassion and trust turns satisfied customers into loyal customers. His closing keynote presentation, Purpose and Compassion at Work, will ask: Regardless of your role, what are people, customers and business partners looking for in you? What is the workplace culture you have created with your team that leads to success? Creating a mission driven culture with compassion and trust turns satisfied customers into loyal customers. In addition, if the work we do is tied into a purpose beyond profits our job satisfaction increases substantially and employee turnover is reduced.

Join John McHugh as he explores the role you play in your organization’s success and how you can find the key people to help you achieve that greatness. His examples and stories are ones that you won’t forget.