Digital Strategy Case Study: How to Integrate Your Organization’s Strategic and Technology Goals

When:  Jun 22, 2022 from 12:30 PM to 01:30 PM (CT)

What You Will Learn

  • Know how to develop, implement and evolve digital strategy in their organization.
  • Be able to use a practical framework for prioritizing digital infrastructure investments.
  • Understand how to get the support of the board of directors for digital infrastructure investments.

Summary

This session will discuss how to develop a digital strategy that supports strategic initiatives, addresses operational issues caused by ineffective software/systems, and gets the support of the board of directors for digital infrastructure investments. The approach to Digital Strategy will be illustrated using a case study from the Society for Vascular Ultrasound (SVU). This session discusses how SVU developed a comprehensive digital strategy - including a digital infrastructure investment plan- that supported its strategic, technology, and operational goals.

Presenters 

Duane Capuano is a Senior Consultant with Tecker International, Duane’s expertise is in digital strategy, strategic planning, software selection and implementation. Prior to consulting, Duane held business development positions at USA TODAY, Gannett and AOL, where he led the development of digital business strategies, products and partnerships. Duane holds an MBA in Strategic Planning and Organization Development from Emory University and BS in Information Systems from St. Joseph’s University.

James Wilkinson, MA, CAE is a seasoned non-profit servant leader with nearly two decades of experience leading professional societies. From 2015-2020, he served as Executive Director of the Society for Vascular Ultrasound, where he grew membership to record levels, stood up its affiliated foundation, and transitioned the organization into the research activities. Prior to that, he served as Vice President for Strategy and Growth at the National Foreign Trade Council (NFTC), and as Executive Director at Washington International Trade Association (WITA), where membership and sponsorships doubled during his decade-long tenure. He is a holder of the prestigious Certified Association Executive (CAE) credential from the American Society of Association Executives (ASAE). He holds a Masters in Organizational Leadership from Gonzaga University, and degrees in Education from Frostburg State University and English Literature from the University of Maryland. Currently he serves on the Boards of several local civic and charitable non-profits. He lives with his family in suburban Maryland, just outside the nation’s capital. He has hiked a section of all 11 National Scenic Trails, including nearly 700 miles of his favorite, the venerable Appalachian Trail.

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Message from the 2024 Women's Forum Subcommittee Chair

Caley Mutrie, CAE, IOM

The WSAE Women’s Forum is excited to present its third annual conference: Leading Out Loud. This conference will unite women and allies in the association, nonprofit, and hospitality industries. 

Terry Pearce coined "Leading Out Loud" in his 1995 book Leading Out Loud: Inspiring Change Through Authentic Communications. When we lead out loud, we communicate authentically from the inside out. And that's what the 2024 WSAE Women's Forum is about - bringing our authentic selves together for a day of sharing, listening, learning from each other's wisdom and experience, and creating genuine connections. 

When we lead out loud, we use our voices to create opportunities and shift perspectives. When we speak up and take risks, we free ourselves of limiting societal norms and the roles we've absorbed throughout our lives and careers from gender stereotyping. As aspiring and seasoned leaders alike, it is our responsibility to ourselves and each other to stop downplaying our experiences and opinions and support and inspire each other to find and raise our voices. 

Building on the success and learnings of the 2022 and 2023 Women's Forums, this year's Forum will focus on leadership and career development, expanding our influence as leaders in our communities, becoming more assertive in our communications, leveraging the mentor/mentee relationship for personal and organizational benefit, learning from each other how to handle complex and challenging situations that confront us in our professional lives every day, and the importance of wellness, managing stress and caring for ourselves.

This year's Women's Forum will create space for consequential discussions, motivating us to tap into our unique inner voices and raise them for personal and collective benefit in the workplace, our homes, our communities, and our hearts and minds. This year's program is a day-long conversation between our presenters, facilitators, and you. So, ask your questions and share your experiences and successes as we inspire each other to raise our voices and lead out loud. 

Don't wait! Please register today and plan to join us for what will be an engaging and much-anticipated program!