Why Now is the Time to Change Your Pricing Strategy and How to Do It

When:  May 26, 2022 from 12:30 PM to 01:30 PM (CT)

What You Will Learn

  • Analyze which components of a pricing and value strategy your organization is lacking
  • Develop a plan of action to initiate proper pricing and value strategy
  • Execute an annual review for continuous improvement in value and pricing

Summary

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If there's one thing most associations faced over the past two years, it's that a lack of a pricing and value strategy for your products and services leads to knee-jerk reactions when an emergency hits. The good news? Now is the perfect time to implement a pricing and value strategy. In this session, you will learn what components your strategy needs, where to start today, and how to continue your strategy with continuous improvement for years to come - emergency or not.

Presenter

Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. You can learn more about the work his team is doing at www.pricingforassociations.com.
https://www.linkedin.com/in/drtatonetti/

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Message from the 2024 Women's Forum Subcommittee Chair

Caley Mutrie, CAE, IOM

The WSAE Women’s Forum is excited to present its third annual conference: Leading Out Loud. This conference will unite women and allies in the association, nonprofit, and hospitality industries. 

Terry Pearce coined "Leading Out Loud" in his 1995 book Leading Out Loud: Inspiring Change Through Authentic Communications. When we lead out loud, we communicate authentically from the inside out. And that's what the 2024 WSAE Women's Forum is about - bringing our authentic selves together for a day of sharing, listening, learning from each other's wisdom and experience, and creating genuine connections. 

When we lead out loud, we use our voices to create opportunities and shift perspectives. When we speak up and take risks, we free ourselves of limiting societal norms and the roles we've absorbed throughout our lives and careers from gender stereotyping. As aspiring and seasoned leaders alike, it is our responsibility to ourselves and each other to stop downplaying our experiences and opinions and support and inspire each other to find and raise our voices. 

Building on the success and learnings of the 2022 and 2023 Women's Forums, this year's Forum will focus on leadership and career development, expanding our influence as leaders in our communities, becoming more assertive in our communications, leveraging the mentor/mentee relationship for personal and organizational benefit, learning from each other how to handle complex and challenging situations that confront us in our professional lives every day, and the importance of wellness, managing stress and caring for ourselves.

This year's Women's Forum will create space for consequential discussions, motivating us to tap into our unique inner voices and raise them for personal and collective benefit in the workplace, our homes, our communities, and our hearts and minds. This year's program is a day-long conversation between our presenters, facilitators, and you. So, ask your questions and share your experiences and successes as we inspire each other to raise our voices and lead out loud. 

Don't wait! Please register today and plan to join us for what will be an engaging and much-anticipated program!