March Roadshow 2020

On the road again….Join us in Milwaukee and Madison to learn time-tested tips, tools and best practices for acquiring financial (and non-financial) rewards – and more with Laura Fredricks, Founder and CEO of The Ask. Laura will provide two different presentations focusing on The Ask to generate more revenue for your organization in Milwaukee and how to master the non-monetary Ask in Madison. Can’t make it both days? One-day registration is available – just choose your preferred date/location during the registration process. Also, take advantage of the opportunity to mingle with your peers and Laura at a reception in Madison on Monday evening. 

Day One

MONDAY, MARCH 16 - MILWAUKEE

Schedule

9:30 am-10:00 am	Registration
10:00 am-12:00 pm	Introductions and Educational Program
12:00 pm-1:00 pm	Lunch

Upping Your Ask Game: Generate More Revenue by Making the Right Ask

A major trend across all associations is the increased need for non-dues revenue. As an association staff member, you may not be trained as a professional fundraiser, but you need to think like one. Sponsorships, conferences, educational programs, certifications, associations are looking into every angle to embrace new avenues of revenue, while at the same time looking to strike the right deal with hospitality partners, corporations and vendors to build strategic alliances. Sealing the deal starts with the relationship you’ve developed and closes on the ask that you make. How you ask can determine whether you just make budget or whether you’re calling in the Brinks trucks.

In this session Laura will share the magic words of the Ask for:

1. When you have a short amount of time and you need revenue, desperately
2. When your timeline is laid out in front of you and you have the time to ASK big or go home;
3. The Five-Step Foolproof Method for any ask – with just two sentences and a question!

This interactive session is geared towards association professionals and industry suppliers who want to learn about making the ask and building relationships.

Location

Hyatt Regency Milwaukee
333 West Kilbourn Avenue, Milwaukee, WI 

Parking is available at a reduced rate of $10.00 for attendees.  Please bring your ticket to the front desk and pay for it there to validate it. Parking is located at the 310W garage, which is attached to Hyatt Regency via skywalk. Address for GPS is 747 N Old World Third St, or – attendees can pull through the Hyatt Regency porte cochere and there is signage directing vehicles to this garage.

Guest rooms are available on Sunday, March 15 at a reduced rate of $124.00.  Please reserve a hotel room by Thursday, February 27, 2020.

Evening Reception – Madison Marriott West

Join us on Monday, March 16 from 4:30-6:00 pm for an opportunity to network with your WSAE peers. Our presenter, Laura Fredricks, will join us for a reception in The Great Room at the Madison Marriott West in Middleton. Registration for this optional reception includes appetizers and one drink ticket. Tours of the newly renovated space at the Marriott will be available for those that are interested. Additional cost is $20.

Day Two

TUESDAY, MARCH 17 - MADISON

Schedule

8:00 am-8:30 am	Registration
8:30-9:30 am	Networking Breakfast
9:30-11:30 am	Introductions and Educational Program

Upping Your Ask Game: Asking for More than Money  

People tend to think of making the ask in the financial sense, but as professionals serving the association industry, we make non-monetary asks every day. We ask for volunteers to engage in the association, people to contribute to our educational programs, people to book our hotel or our sign up for services, we navigate difficult conversations with others where negotiation is key, and the list goes on. We also ask for things that will benefit us both personally and professionally – a leadership position, a promotion, recognition.

Join us for this session to explore:

1. How to feel more comfortable making the ask
2. Knowing what you need and preparing for the ask
3. The Five-Step Foolproof Method for any ask – with just two sentences and a question!

This interactive session is geared towards association professionals and industry suppliers who need to make the ask and want to feel comfortable doing it.

Location

Marriott Madison West
1313 John Q Hammons Dr, Middleton, WI

Parking is free.

Guest rooms are available on Monday, March 16 at a reduced rate of $99.00. Please reserve a hotel room by Thursday, February 27, 2020.  

Costs

	One Day	Both Days
WSAE member:	$95	$175
Late (after March 6):	$115	$195
Non-Member:	$150	$250
Late (after March 6):	$170	$270

About the presenter Laura Fredricks

Laura is based out of New York City, is the Billion-Dollar ASK-Maker Powerhouse. As an attorney-turned-philanthropic advisor, Laura Fredricks knows how to ask. She comes from a seasoned career in industries best known for making the most high profile asks—law and philanthropy—and is the first to merge strategies from both professional sectors into a mainstream practice – THE ASK©.THE ASK© is the name of her literary series, speaking tour, personal consulting firm, and most importantly, latest book.