Spring Fore-ward

Spring Fore-ward
Plan to join us at the Grand Geneva Resort & Spa in Lake Geneva June 1-2, 2020 for WSAE's Spring Fore-ward event!
Register here!

Special Spring Fore-ward sponsorship opportunities are available

Tentative event agenda
More to come - Please check back here for additional information as it becomes available.


Monday, June 1

1:30 pm–2:00 pm



2:00 pm–3:00 pm


 John HooleyFive fixes to boost online member engagement in 2020

3:00 pm–3:15 pm



3:15 pm–4:30 pm

Breakout 1

Richard Kyte, Ethical decision making for association leaders

3:15 pm-4:30 pm

Breakout 2

Presenter and topic to be confirmed

4:30 pm–5:30 pm

Closing presenter

Nancy Depcik, Reflect Refocus Repeat: Finding balance in a stressful world

5:30 pm–7:00 pm



7:00 pm

Dinner on own



Tuesday, June 2

9:00 am–10:30 am

Problem solvers roundtable breakfast


10:45 am–1:30 pm

Non-Golfers education

Nancy Depcik, Get in the game by building stronger teams

11:00 am–1:30 pm

9-hole golf


1:30 pm

Closing reception



About the presenter John Hooley and his program

Five fixes to boost online member engagement in 2020John-Hooley-01.png
Your website is the 24/7 representative of your association. However, most associations make mistakes that frustrate members and hurt retention. Designed for the busy executive director, marketing, and communication staff, you'll discover exactly what to do to improve your member experience online. Learn:

  • A three-minute test to get actionable feedback on what on your website is hurting your association.
  • The two most common mistakes associations make creating an intuitive experience.
  • A simple fix that led to a 2x increase in engagement and 750,000 new visitors annually.
Learning Objectives
  1. Provide a more useful framework for thinking about online engagement with members.
  2. Provide specific tactics that attendees can implement without having to go outside their organization.
  3. Provide tools that they can take back to their office to make real improvements.
John Hooley is the president of Resurgent, a digital consultancy that helps associations and societies grow membership. He’s a Zend Engineer, a certified Customer Acquisition Specialist, a certified Customer Value Optimization Specialist, a graduate of Goldman Sachs 10,000 Small Businesses, and a USMC veteran.

About the presenter Richard Kyte and his program

Richard-Kyte-01.pngEthical decision making for association leaders
Ethical decision-making is one of the chief responsibilities of leaders in any profession, especially since ethics is a crucial factor in workplace safety, employee engagement, and productivity. This program will introduce the “Four Way Method for Ethical Decision-Making” for working through and communicating difficult decisions that association leaders are likely to encounter. 

Learning objectives

  1. Knowing four ways of ethical thinking
  2. Identifying when people are using a particular way of thinking
  3. Knowing how to facilitate ethical decision making to gain consensus      
  1. Facilitate constructive ethical decision making for groups
  2. Communicate ethical decisions clearly and persuasively
  3. Facilitate the development and communication of core values and ethical behaviors 
Richard Kyte is Director of the D. B. Reinhart Institute for Ethics in Leadership and Endowed Professor of Ethics at Viterbo University in La Crosse, Wisconsin, where he teaches a variety of courses dealing with ethical issues in business, health care, law, politics and the environment. He has published and lectured widely on topics related to justice, forgiveness, virtue and the meaning of life. After growing up in Frazee, a small town in northwestern Minnesota, Richard attended Hamline University where he earned a B.A. in philosophy. He then went on to graduate school, obtaining a Ph.D. in philosophy from The Johns Hopkins University in 1994. Since then he has taught at several colleges and universities including Pikes Peak Community College in Colorado Springs, Calvin College in Grand Rapids, Michigan, and Christian Brothers University in Memphis, Tennessee. He is the author of several books and writes a regular column for the La Crosse Tribune titled "The Ethical Life."

About the presenter Nancy Depcik and her programs

Reflect Refocus Repeat: Finding balance in a stressful worldNancy_Depcik-01.png
Your day begins with over 100 new emails, the phone won't stop ringing, and you've lost count of how many meetings you have to attend. How do you deal with it all - day after day! How do you find the strength to face the challenges life throws your way and keep your sanity in the process? In this interactive presentation, learn specific techniques to feel empowered, connected and appreciated. You will walk away knowing how to relieve stress and take care of yourself for a healthier life. Be ready to reignite your life and refresh your outlook.

Get in the game by building stronger teams
By improving your communication and listening skills, you can inspire your team to work toward the same goal and achieve great success. This can be achieved at work, with your family and in your community. Learn to communicate your message clearly so you get the outcome you desire. You will discover techniques to manage stress, look at your challenges differently and develop a positive mindset. The end result is stronger teamwork and a more fulfilled, happier life.


Knowing how to be resilient during times of change and adversity can lead you to greater success and happiness. Nancy Depcik brings over twenty years of speaking experience with a focus on leadership, resiliency and tenacity. She has empowered organizations to lead more effectively, foster positivity and communicate more clearly. 

Her unique blend of humor, enthusiasm and connection with the audience landed her in the top 1% of speakers in an International Speech Contest where over 30,000 speakers competed in Washington DC. In her TEDx speech, she shares the one word that can change your life.

As a Professional Keynote Speaker and Communication Skills Coach, Nancy has delivered presentations to Fortune 500 companies, numerous conferences, conventions and universities. She has been featured in several magazines, including the Huffington Post. Nancy is currently an adjunct professor at Madison College in Madison, Wisconsin, teaching Effective Communication and Public Speaking Skills.

With Nancy’s unique blend of high energy and contagious enthusiasm, you will be captivated by her engaging style and moved by her message. You will walk away with techniques you can start using today leading to your own Unshakable Success®.

Association professional & industry partners:

  Early Late
Golf $195.00 $240.00
Non-golf $195.00 $240.00
Golf, twosome* $350.00 $395.00
Golf, foursome* $600.00 $645.00
Monday only $150.00 $175.00
First time meeting planner* $125.00 $125.00

*Contact membership@wsae.org to register a twosome, foursome, or a first time meeting planner. It is strongly encouraged to invite association professionals to fill your twosome or foursome.

Register here!

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