WSAE Spring Outing


The WSAE Spring Outing is the perfect mix of education of fun! Develop your network among like-minded people with similar, yet different, experiences, who are also investing in themselves, moving forward and contributing to their industry. The Spring Outing will kick off with an afternoon of educational programming, followed by the Participants & Pairings Party. In addition to the golf tournament held on Day 2, the Outing will offer non-golfers the opportunity to visit sponsors out on the course for games and refreshments, and to engage in a three-hour workshop. The event will conclude with a reception, offering one last chance to network as we celebrate golf award winners.

And we heard you - Based on member feedback, we are excited to be holding the WSAE Executive Exchange and Spring Outing at a new location that is centrally located for all our members. Most members are within a short 1-2 hour drive from Stevens Point, where we are partnering with the Stevens Point Area Convention & Visitors Bureau, as well as hosts SentryWorld and the Stevens Point Holiday Inn & Convention Center.

PS. Have you heard about SentryWorld's famed Flower Hole? You won't want to miss the opportunity to check it out below!



1:15-1:45 pm
E Commons, Holiday Inn & Convention Center


1:45-3:30 pm
Expo 4 Ballroom, Holiday Inn & Convention Center

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Welcome and Keynote Presentation
Artificial Intelligence: An End to Work as We Know It
Nick Myers, Founder & Creative Director, RedFox Creative

Work as we know it is about to change. For years humans have been tied down by the mundane tasks within the realm that we have come to know as “work”. However, a new frontier in how we think about and how we practice work is emerging that will disrupt everything we have come to know about the typical 9 – 5.

The rise of Artificial Intelligence is ushering in a paradigm shift that is expected to surpass both the Iron Age and the Industrial Revolution combined. Ever job in every industry is going to change as the age of AI begins to take hold.

In this thought provoking session you will:

  • Learn about the current state of AI and where the technology is headed.
  • Understand what AI and The Singularity mean for the world of work and how every job in every industry is going to change.
  • Learn about the core industries that Ai is rapidly disrupting.
  • Learn about how you can start preparing today to ensure that you and your organization is ready for the AI era.

Nick has worked extensively with Artificial Intelligence, specifically voice assistants like Alexa and Google Assistant, to help brands create unique one-to-one engagements with their customers and target audiences. Nick is a TedX speaker and has spoken across Wisconsin and the U.S on topics ranging from 360 video, social media strategy, AI, and voice assistant technology. In August, Nick will be traveling to Sydney, Australia to speak at the Social Media Marketing Awards and Summit on how AI and voice assistants can be combined with social media to help brands generate unique experiences for customers.

3:30-3:45 pm


3:45-5:00 pm
Expo 4 Ballroom, Holiday Inn & Convention Center

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Creativity on Cue - Creative Power Tools for Anyone Who Needs to be Capital 'C' Creative NOW!
D.P Knudten, Chief Collaborator, COLLABORATOR Creative

In today's crowded market, cut-through creativity is needed for everything you do. Whether it's planning mind-blowing meetings; attracting hordes of past (and brand new) attendees to your events; marketing, recruiting and engaging your current membership; or serving products and services to the thousands of associations out there, to demand attention in our increasingly 'shiny object' culture, on-demand creativity is a must.
In this highly informative, entertaining, and most importantly, actionable presentation, long-time Creative Director, author and podcaster D.P. Knudten will share a 'you can do it' toolbox full of tips, tricks, and techniques that can help you churn out great ideas every time you need them. Don't miss this fast, fun, informative, and immediately actionable presentation—because your success depends on it!

D.P. has worked on some of the biggest—and smallest—brands in the business including Coca-Cola®, The Athlete’s Foot®, ClosetMaid® and Georgia-Pacific®. His résumé includes tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, CO; Sarasota, FL; and Madison, WI. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, and using his NonFiction Branding™ approach to move people—and product—for companies throughout the United States.  D.P. cut his branding teeth in the trenches at McCann Erickson creating a variety of work for Coca Cola and their brands. You will never see him drink a Pepsi product, ever. From there, he’s worked on a wide array of brands from the prosaic (Georgia Pacific forest products) to the poetic (HelpHOPELive), and the no-nonsense B2B (Honeywell) to the wet & wild B2C (Wilderness Hotel & Golf Resort). His personal favorite: Southeastern Guide Dogs of Sarasota, Florida. Ask him to see the TV spots. If you love dogs, you’ll love them.

5:00-6:30 pm
Expo 3A, 3 Ballroom, Holiday Inn & Convention Center

Participants & Pairings Party 
Everyone is welcome to attend this opening reception! It's the perfect opportunity to mingle and for golfers to find out their tournament pairings.

6:30-8:30 pm

Dine Around
Organized by Stevens Point Area Convention & Visitors Bureau.  More details to come.


8:30-10:00 am
Atrium, SentryWorld


8:30-9:30 am
Atrium, SentryWold


10:00 am-3:00 pm 
SentryWorld Golf Course

Golf Tournament

10:00 am-3:00 pm
Community Room, SentryWorld

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Non-Golf Activity
For those who don't golf, join us for this additional educational session and sponsor visits out on the course. 

The Big Dance: Meetings Contracts that Make you Look Like a Hero
Janeé Pelletier, MBA, CMP, DES, Vice President of Communications & Events, Learning Undefeated 

Flawless logistics are no longer the measure of a successful meeting. Associations rely on the revenue produced by meetings and events, which means that meeting planners are under increasing pressure to guarantee both logistical and financial success. In this seller’s market, managing the financial exposure of your contracts is more vital than ever.
This session will allow participants to move beyond logistics into strategic financial management of your meetings. Learn how to put your best foot forward in RFPs to communicate the full value of your business and negotiate favorable financial terms for key contract clauses. Practice negotiation skills in a hands-on scenario that encourages partnership between planners and suppliers. Use real hotel contract clauses to determine how you can make your contracts stronger.

Learning Objectives:

  • Write a winning RFP that communicates the full value of your business, so you can achieve the best financial package for your contract.
  • Diagnose and negotiate key financial hot spots including sliding scale room rental, F&B performance, cumulative attrition, and other key financial elements.
  • Hone negotiation skills in a peer-to-peer role play activity.

In addition, walk away from this session with:

  • A template with sample contract terms that you can use for your next negotiation.
  • A battle-tested meeting budget Excel worksheet that adjusts variable costs based on changing registration numbers.
  • Language and skills to represent your association and your meeting with confidence during financial and contract negotiations.
  • The Cheapskate’s Guide to Saving Money on your F&B.

    Who Should Attend
    This session is perfect for meeting planners, executive directors and any association staff that needs to know how to plan for the strategic financial management of their meetings and events. Industry suppliers will benefit from attending too – it’s a great networking and information sharing opportunity!

    Janeé Pelletier, MBA, CMP, DES is an accomplished meeting executive and strategist for nonprofit and high-tech clients. In her 15+ years of meetings leadership, Janeé has successfully managed hundreds of conferences across North America, Europe, and Asia. Janeé has extensive communications and logistics expertise including the development and deployment of international road show events, complex technical exhibits, art installations, and conventions of more than 5,000 attendees. Janeé also has deep marketing expertise in digital and traditional media. Janeé serves on the board of directors for the Professional Convention Management Association, as well as adjunct faculty at Howard Community College’s Center for Hospitality and Culinary Studies. Janeé has an M.B.A. in Marketing from Johns Hopkins University and a B.A. from Messiah College. When she’s not working or traveling, you can usually find her in the kitchen.

3:00 pm-4:30 pm
Grand Hall, SentryWorld

Closing Reception
Enjoy this closing reception which offers one last chance to network and celebrate golf award winners.

This scramble-style tournament takes place at the beautiful SentryWorld Golf Course in Stevens Point, WI . Enjoy 18 holes with cart and lots of fun along the way!

Selected by the USGA as the host site for the 2019 71st U.S. Girls’ Championship featuring the world’s best junior golfers, SentryWorld is the pinnacle of parkland golf. Redesigned in 2014, it combines the character and versatility of the country’s finest modern courses with a welcoming atmosphere and stunning natural beauty.

Throughout its 18 holes and 200 acres, SentryWorld offers rolling green fairways, pristine blue waters, impeccable white sands, and a one-of-a-kind course design by Robert Trent Jones, Jr., that encourages creativity and rewards resourcefulness for players of all ages and skill levels. The course incorporates these elements seamlessly, testing golfers while immersing them in striking scenery. Water comes into play on 12 of SentryWorld’s holes, while fairway and greenside bunkers nearly glow against their surroundings, and towering trees guide golfers onward while welcoming wayward shots with open.

Association Professional & Industry Partners
Early Late
Golf $195.00 $240.00
Non-golf $195.00 $240.00
Golf, Twosome* $350.00 $395.00
Golf, Foursome* $600.00 $645.00
Monday Only $150.00 $175.00
First Time Meeting Planner $125.00 $125.00
*Contact Chris Caple to register twosome or foursome.  It is strongly encouraged to invite association professionals to fill your twosome or foursome.

Confirmed registrations must be canceled in writing by Friday, May 17 to receive a full refund, less a $50 cancellation charge. No refunds shall be made for cancellations after May 17. Substitutions are allowed.

Click here to Register Now!

Registration Benefits:
  • Enjoy a $10.00 pro-shop merchandise credit for each player.
  • Players will be provided with a state of the art GPS golf cart.
  • Want to lengthen your stay? Group room rate will be extended up to three days before and after the Outing, based on availability.
  • Golfers, check your golf bag at SentryWorld when you arrive and staff will place on your cart for the golf tournament.
  • Most importantly, network and learn from your peers with two days of education and networking events!
Holiday Inn & Convention Center
1001 Amber Avenue
Stevens Point, WI 54482

The hotel is conveniently located off I-39 and Rt 51 and 5 miles driving distance from SentryWorld Golf Course. Enjoying the great outdoors is easy with access to the Green Circle Trail offering over 30 miles of gorgeous trails to hike or bike along. Our smoke-free lodging has a host of great amenities, from the extensive Splash Point Water Park with a three-story slide to our 24-hour Fitness Center. The hotel also features a game room, patio bar and live entertainment on weekends!

A block of rooms has been reserved at a special rate of $99.00 through Monday, May 13, 2019. Book your reservation online for or call the hotel at (715)344-0200 and press #3.  When making reservations, reference the group name WI Society of Assn Executives-WSAE and the Group Block Code is WSA.  You can also book online at WI Society of Assn Executives-WSAE.
Several sponsorship levels are available to support the Spring Outing and WSAE's CAE Scholarship Fund. Review the support prospectus. To discuss sponsorship and reserve a space, please contact Chris Caple.

For more information about our sponsors, visit their websites by clicking on their logos!
Presenting Sponsor
Host Supporters
Stevens Point Holiday Inn & Convention Center
Event Sponsors

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CAE_approved_web_icon.jpg   This activity is worth up to 6 CAE credits.