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  • Readers are too busy and have too many choices to invest in content that isn’t relevant or targeted to them—no matter how great the content may be. To be the valued and preferred source of information for your customers, it requires developing a comprehensive ...

  • Attending the 2018 DigitalNow conference in Austin was a great experience. I was surrounded by the uber game-changers, innovators, and disrupters in the association industry. Artificial intelligence, eco mapping, and voice interaction played supporting ...

  • It may be tough to imagine your association creating a 21st Century breakthrough product or services like Oculus Rift, Spotify or the Kindle. But it’s a reality that association business models are facing pressures that require innovation. ...

  • We’re celebrating AAPD because it has committed to a cavity-free youth through community-based initiatives in underserved areas and kid-focused programming. Association and history:  Founded in 1947,   the AAPD   is a not-for-profit professional ...