The 2025 Association Benchmarking Report: Insights to Shape the Future of Associations

Presented by Naylor Association Solutions

Date: November 7, 2025

Time: 2:00 PM – 3:00 PM ET

Location: Virtual (Zoom details will be sent upon registration)

Cost: Free

Presented by:
Tamara Perry-Lunardo | VP of Content Services, Naylor Association Solutions

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About this Event:

Now in its 14th edition, Association Adviser’s 2025 Association Benchmarking Report provides a glimpse into the most pressing challenges and opportunities facing associations today. Discover insights on member engagement, communication trends, non-dues revenue growth, and shifting organizational priorities.

This year’s findings reveal increasing pressure to demonstrate member value, deepen engagement across channels, and diversify revenue streams.

Join us for an exclusive webinar where Tamara Perry-Lunardo, VP of Content Services at Naylor Association Strategies, will walk through key takeaways from the report, discuss what the data means for associations of all sizes, and answer your questions about how to apply these insights in your organization.

Download the Benchmarking Report

About Naylor and the Presenter:

As strategic partners to professional and trade associations across North America, Naylor Association Solutions offers a comprehensive set of innovative association tools and services that strengthen member engagement and increase non-dues revenue. Naylor's offerings include member communications, management of live and online meetings and events, online career centers, association management software, and full-service association management. Naylor’s team supports its partners with unmatched depth and breadth of expertise and an innovative spirit in solving the unique challenges faced by associations

Tamara Perry-Lunardo has worked for over 20 years in communications in a variety of roles, helping individuals and companies effectively present their brand, share their story, and connect with their audience. As Naylor Association Solution's Vice President of Content Services, Tamara brings together her strengths as a communicator, leader, and business strategist to provide our clients with innovative, revenue-driving content ideas, products, and services.