Tracy Grzybowski


Contact Details

Madison, WI


You're viewing the profile of a seasoned marketing leader and strategist with demonstrated success delivering upon organizational goals through marketing communications strategies; effectively connecting traditional and emerging tactics; bridging the gap between sales and marketing; understanding the intricacies of a diverse customer base; proactively bringing new ideas; helping marketing leaders gain buy-in from stakeholders; and delivering an exceptional level of account management skills.

I am also very proud to have served as President of the Madison Chapter of the American Marketing Association, where I had the privilege of leading a team of equally talented marketing professionals in shaping the future of the chapter.

Thanks to my theater and public speaking experience, I am a dynamic and engaging presenter and speaker that can easily boil down complex concepts into actionable soundbites.

Specialties: B-to-B and B-to-C marketing, strategy and plan development, branding and identity development, new product launches, competitive analysis, multi-channel marketing, digital strategy, customer research, idea generation, lead generation, new and established technologies, analytics, content and relationship marketing, website strategy, social and interactive media, project management, media planning and buying, public speaking, mentorship and leadership


University of Wisconsin-Madison
Madison, Wisconsin, United States
BA Journalism, 1996
Advertising & Strategic Communications
1992 To 1996

Job History

Director of Marketing
September 2015 - present