Michelle Vetterkind, CAE

President and CEO,
Wisconsin Broadcasters Association

Contact Details

Wisconsin Broadcasters Association
Madison, WI

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Michelle Vetterkind has served as President and CEO of the Wisconsin Broadcasters Association since February 2007 and was also named President and CEO of the Wisconsin Broadcasters Association Foundation in February 2013. She has been with the WBA since 1995. The WBA is a trade association representing nearly 500 members, including more than 95 percent of the radio and television stations licensed in Wisconsin, as well as various associate and retired broadcaster members. 

As President & CEO of the WBA, Vetterkind lobbies on behalf of Wisconsin’s commercial and non-commercial radio and television stations at the state and federal levels, and oversees all activities of the Association.   

Vetterkind served as President of NASBA (National Alliance of State Broadcasters Associations) in 2014, the same year she was named one of Radio Ink’s Most Influential Women in Radio. In 2017 she received the Association Leadership Award from the Wisconsin Society of Association Executives.

She is currently the co-chair of Wisconsin’s Amber Alert oversite committee, and serves on the WSAE (Wisconsin Society of Association Executives) Board of Directors.  She’s a member of Wisconsin’s EAS (Emergency Alert System) committee, and is a Madison TEMPO board member. Michelle is also involved with the Madison Central Lions Club where she served as the club’s first female President from 2000-2001. She has served on the board, been active at the district, state and international levels, and is a Melvin Jones Fellowship recipient. 

Vetterkind enjoys running as a hobby, and was able to cross “running a marathon” off her list of lifetime goals, as she completed the Chicago Marathon in 1999.  She also enjoys yoga, travel, and wine. 

Michelle received her designation as a Certified Association Executive (CAE) in 2000, and holds a B.S. from the University of Wisconsin-Madison in Government/Public Policy, in addition to an Associate’s Degree in Applied Arts. 

She lives in Madison, Wisconsin with her husband Kirk. She has two adult children and one grandchild.


University of Wisconsin-Madison
1985 To 2007

Job History

Wisconsin Broadcasters Association Foundation
President & CEO
February 2013 - present

Wisconsin Broadcasters Association
President & CEO
August 1995 - present