Profile

Barb Gamez

Senior Marketing Manager,
American Society of Gene & Cell Therapy (ASGCT)

Contact Details

American Society of Gene & Cell Therapy (ASGCT)
Waukesha, WI

Bio

Passionate marketing professional, with experience that includes: • 15 years managing, developing and implementing highly creative marketing and advertising campaigns, including full project management responsibilities, that result in increased membership, member involvement and attendance. • Leading internal and external marketing teams to design, write and produce a variety of marketing materials that successfully impact the target audience. • Writing complete marketing communications plans that clearly identify goals, strategies, tactics and methods for evaluation. • Developing, implementing and analyzing marketing research including surveys and focus groups. • Working cross-functionally and cross-divisionally to develop and implement integrated marketing communications plans • Managing budgets and negotiating with outside agencies for services

Education

UW-Milwaukee
Wisconsin, United States
Master of Science
Marketing
1999 To 2002