Passionate marketing professional, with experience that includes:
• 15 years managing, developing and implementing highly creative marketing and advertising campaigns, including full project management responsibilities, that result in increased membership, member involvement and attendance.
• Leading internal and external marketing teams to design, write and produce a variety of marketing materials that successfully impact the target audience.
• Writing complete marketing communications plans that clearly identify goals, strategies, tactics and methods for evaluation.
• Developing, implementing and analyzing marketing research including surveys and focus groups.
• Working cross-functionally and cross-divisionally to develop and implement integrated marketing communications plans
• Managing budgets and negotiating with outside agencies for services