Sally O'Brien

The Badger Group

Contact Details

The Badger Group
Fort Atkinson, WI

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I am President and owner of The Badger Group, a print and marketing services company that enables small and medium-sized businesses and nonprofit organizations to better meet the needs of their customers and donors. We are partners with our customers, our employees, our community, and our environment, working together toward competitive health and financial success. The Badger Group aims to become the most sought after marketing services firm in Wisconsin.

I have 32 years of experience in the printing industry. In my time as President of The Badger Group, I have led the successful transition of the company from a commercial printer to a marketing services firm.

- With over 50 years of expertise in the printing industry, we offer high-quality printing capabilities from conventional to complex variable data projects.
- Our direct mail services help you reach your target audience faster, more accurately, and at the best postal rates available.
- Our marketing consultants help you strategize, develop, and implement integrated marketing campaigns.
- Our creative team includes graphic designers and creative writing specialists who will help you put together visual and message concepts.
- Our data enrichment services are designed to increase the value of your data, gain a better understanding of your target audience, and enhance your marketing efforts.
- We work with organizations to develop effective social media marketing strategies, manage social media activity, and integrate social media with other marketing channels.
- With our personal URL (PURL) technology, we can help you integrate direct mail and digital marketing to provide a customized experience for your audience.
- Our BadgerDirect web-based storefront allows for 24/7 ordering and distributing media and marketing materials.

Specialties: Variable Data Printing, Digital Printing, Direct Mail, Marketing, Graphic Design, Data Enrichment, Social Media, Personal URL, Web-to-Print Storefront.


University of Wisconsin Eau Claire
Eau Claire, Wisconsin, United States
Bachelors Degree

Job History

The Badger Group
Fort Atkinson, WI
January 2013 - present

The Badger Group
Fort Atkinson, WI
January 2000 - December 2013

Badger Press, Inc.
Business Development
Fort Atkinson, WI
May 1986 - December 1999