When I have a tough problem, my go-to for advice is often one of our corporate partners. For years, association leaders viewed their industry counterparts as more like distant cousins than family. Today we are beginning to understand that the companies we look to for sponsorship or service have another significant offering—They are an invaluable source of knowledge and information.
.orgCommunity’s Solutions Day event revolves around that idea. The theme, Go Beyond the Challenge! highlights the reasoning that in the digital environment, solving problems isn’t good enough. Leaders need to see further. Building engagement, enthusiasm, and revenue must be the core of every strategy. Ninety percent of that success is connecting with the right people.