Research & Strategy


WSAE members receive a special 25% discount on industry white papers, webinars, and events offered through Association Laboratory, a full-service research and strategy company that serves trade and professional associations.


Industry topics and resources offered through Association Laboratory include the following:

Please contact the WSAE Office at [email protected]
 to request the promotional code to receive 25% off your purchase with Association Laboratory. NOTE: The discount code will only be given to current WSAE members.


Q: Who is Association Laboratory?
Association Laboratory is an award-winning company specializing in research, strategy, and strategic education for trade and professional association leaders. Since 1999, Association Laboratory has helped leading state, national and global associations design more successful business strategy.

Q: Why is WSAE in an education alliance with Association Laboratory?
The educational alliance is a mutually beneficial relationship between WSAE and Association Laboratory. WSAE members gain access to high quality research, at a discounted rate, to help grow and prepare their organization for the future.

The revenue generated from each product sold will be reinvested into the association community.

Q: In which topics areas does Association Laboratory have expertise?
Association Laboratory has extensive knowledge in the following topic areas:

  • Futures Research – Looking Forward™ environmental scan resources
  • Strategic Leadership, Governance, & Planning
  • Membership
  • Content
  • Meetings
  • Education
  • Components
  • Global

Browse these topics, and others.

Q: What education products are included in the alliance/as part of the discount?
Association Laboratory educational products are defined as white papers, webinars, issue briefs, and in-person events. All educational products available in their Knowledge Center are included in the alliance. 

Q: I’m a WSAE member, and I’m having trouble applying the discount or downloading and receiving the educational product. Who do I contact?
Please contact Association Laboratory at (312) 224-2626 to assist with any questions related to your purchase. Nikki or Dean will be happy to assist.

Q: As a WSAE member, can I publicly share, distribute, or copy Association Laboratory’s educational resources?
Publicly sharing, distributing or otherwise promoting Association Laboratory’s educational products without the express written permission of Association Laboratory is prohibited.

Looking Forward™

Q: What is Association Laboratory’s educational product, Looking Forward™?
Looking Forward™ is the association sector’s leading environmental scan, produced by Association Laboratory. It is conducted every year, typically in the Fall.

This credible, long-standing, research helps association leaders discover important industry trends and plan for the future. The research details trends impacting members and associations, as well as solutions to the challenges that associations are experiencing.