QAS 2.0 - Qualified Association Specialist Certificate Program

Over a decade ago, the Qualified Association Specialist (QAS) Certificate program was introduced as a comprehensive Association Management 101 training course. Since then, thousands of professionals have completed the program and earned their certificate—strengthening associations across the country.

But a lot has changed in the industry over the years. New challenges, technologies, and trends have reshaped the way associations operate. To stay relevant and impactful, QAS is evolving too. Enter QAS 2.0—a refreshed and modernized version of the original program. With updated content, new speakers, timely topics, and an all-new design, QAS 2.0 reflects the current realities of association management and prepares professionals for what’s next.

The QAS 2.0 Qualified Association Specialist Certificate Program is 13 modules on the principles of association management and is expected to earn 13 hours of CAE continuing education credit.

Module 1 - Organization Types & Management Structures
Module 2 - Ethics in Associations
Module 3 - Board Governance & Volunteer Management
Module 4 - Financial Management, Audits & Budgeting
Module 5 - Administration & HR
Module 6 - Legal Issues in Associations
Module 7 - Communications & Crisis Management
Module 8 - Marketing & Social Media: Tools & Tactics to Maximize Every Dollar
Module 9 - Membership Recruitment, Engagement & Retention
Module 10 - Meetings, Conference, Trade Shows
Module 11 - Non-Dues Revenue: Fueling Mission, Member Value, and Financial Sustainability
Module 12 - Effective Advocacy: Public Policy & Government Relations
Module 13 - Technology and Data Management